Email & SMS Marketing Specialist – Lifecycle & Nurture

Portland Trail Blazers @ the Rose Quarter; Portland (OR); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Salary range

Healthcare

Retirement plan

Job summary

Portland Trail Blazers at the Rose Quarter is seeking an Email Marketing Specialist to bring campaigns to life across email, SMS and lead nurture channels. You will lead hands-on email production, own SMS strategy, and collaborate with teams to craft relevant, personalized communications and scalable journeys.

The ideal candidate has hands-on experience with email campaigns, marketing automation platforms, and a collaborative, results-driven mindset in a dynamic environment.

Qualifications

• Hands-on experience creating, editing and executing email campaigns using tools like Knak or Marketo.
• Experience with marketing automation platforms including setting up campaigns, scheduling, nurturing, and personalization.
• Knowledge of SMS marketing strategy, segmentation, compliance and performance measurement.
• Ability to coordinate deadlines and campaigns across internal teams and external partners.

Responsibilities

• Execute and schedule email and lead nurture campaigns in Marketo and other approved platforms, coordinating assets and targeting across brands and departments.
• Build emails using Knak or similar tools, translating briefs into brand-aligned copy, layouts and templates.
• Own day-to-day email campaigns from concept to launch, manage timelines and stakeholder feedback.
• Maintain the production calendar and legend of campaigns, track metrics, and flag delivery risks to the Demand Generation Manager.
• Quality-check emails and SMS for copy, links, personalization, accessibility and tracking before launch.
• Develop and implement SMS marketing strategy, segmentation, messaging, scheduling and testing; monitor performance for fan engagement and conversion.
• Maintain audience segmentation, hygiene, suppression rules; align targeting with data and objectives with BI/CRM teams.
• Build nurturing programs and customer journeys with A/B testing and personalization to boost engagement.
• Troubleshoot campaigns, monitor deliverability and ensure compliance with email/SMS regulations.

Skills

Email marketing

Campaign management

SMS marketing

Audience segmentation

Data analysis

Tools

Knak

Marketo

SQL

HTML/CSS

Job description

Portland Trail Blazers at the Rose Quarter is seeking an Email Marketing Specialist to bring campaigns to life across email, SMS and lead nurture channels. You will lead hands-on email production, own SMS strategy, and collaborate with teams to craft relevant, personalized communications and scalable journeys.

The ideal candidate has hands-on experience with email campaigns, marketing automation platforms, and a collaborative, results-driven mindset in a dynamic environment.