Email & SMS Marketing Strategist: Fan Engagement

Rip City; Portland (OR); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Salary Range $65,000 - $70,000

Retirement Plan

Paid Maternal & Parental Leave

Wellness Perks

Tuition Reimbursement

Free Parking + Discounted Mass Transit

Discounted & Complimentary Tickets

Job summary

Portland Trail Blazers in Portland seeks an Email Marketing Specialist to lead campaigns across email, SMS and lead nurturing. You will own hands-on production, campaign delivery, and segmentation, collaborating across departments to deliver personalized communications and scalable customer journeys.

The role emphasizes building engaging emails, troubleshooting issues, and measuring performance to identify improvements. Strong project management and adaptability are essential.

Qualifications

• Hands-on experience creating, editing and executing email marketing campaigns using Marketo or Knak.
• Experience with marketing automation platforms including campaign setup, nurturing, and personalization.
• Knowledge of SMS marketing strategy, audience segmentation, compliance and performance measurement.

Responsibilities

• Execute and schedule email and lead nurture campaigns in Marketo and other approved platforms, coordinating assets across brands.
• Create and build emails using Knak or similar tools, translating briefs into copy, layouts and templates.
• Own day-to-day email campaigns from brief to launch, prioritizing requests and coordinating timelines and feedback.
• Maintain the email and SMS production calendar; monitor status, metrics, and capacity constraints with the Demand Generation Manager.
• Quality-check emails and SMS for copy, links, personalization, accessibility and tracking before launch.
• Develop and implement SMS marketing strategy, including planning, segmentation, messaging, scheduling and testing; optimize for engagement and conversion.
• Maintain audience segmentation, list hygiene and suppression rules across email and SMS; align targeting with data and campaign objectives.
• Build and maintain nurture programs and customer journey automations; apply A/B testing and personalization to improve engagement.
• Troubleshoot issues, monitor deliverability and ensure compliance with SPF, DKIM, DMARC and carrier standards.
• Report campaign results, recommend optimizations and document workflows to improve repeatability and efficiency.
• Commitment to diversity and inclusion in the workplace.

Skills

Email marketing

Campaign management

SMS marketing

Analytics

Cross-team collaboration

Tools

Marketo

Knak

SQL

Excel

Job description

Portland Trail Blazers in Portland seeks an Email Marketing Specialist to lead campaigns across email, SMS and lead nurturing. You will own hands-on production, campaign delivery, and segmentation, collaborating across departments to deliver personalized communications and scalable customer journeys.

The role emphasizes building engaging emails, troubleshooting issues, and measuring performance to identify improvements. Strong project management and adaptability are essential.