Marketing Automation Support

Planet Pharma; Walkersville (MD); On-site; USD 55,104 - 79,900; Full time

Job summary

An established industry player is seeking an operational marketing automation consultant to enhance their email marketing efforts. This role involves creating and optimizing campaigns, managing audience segmentation, and ensuring data hygiene to drive effective communications. With a focus on personalization and A/B testing, you will leverage your expertise in Adobe Marketo and Salesforce to deliver impactful marketing solutions. Join a dynamic team and contribute to innovative marketing strategies that elevate engagement and conversion rates. If you have a passion for marketing automation and a knack for data-driven decision-making, this is the perfect opportunity for you.

Qualifications

• Expertise in B2B marketing automation with a focus on Email Marketing Campaigns.
• Strong administrative skills in Marketo and Salesforce are essential.

Responsibilities

• Create and optimize landing pages and forms for marketing campaigns.
• Design and execute A/B tests and manage audience segmentation.

Skills

B2B marketing automation

Email marketing

A/B testing

Audience segmentation

Lead scoring

Data hygiene

HTML

CSS

Education

Marketo Certified Expert

5+ years of experience in B2B marketing automation

Tools

Adobe Marketo

Salesforce

Wrike

Job description

This range is provided by Planet Pharma. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$40.00/hr - $58.00/hr

Marketing Automation Support

7 Month Initial Contract

Pay: $40-58/hr + benefits offered!!

Job Description:

We are seeking an experienced operational marketing automation consultant to assist in various activities related to Email Marketing Campaigns, Personalization Campaigns, and A/B Testing using Adobe Marketo. The consultant will be responsible for tasks such as:

• Creating and optimizing landing pages and forms
• Building and executing conceptualized personalization campaigns
• Designing and executing A/B tests for existing campaigns
• Setting up and executing drip/nurture campaigns with complex logic
• Audience segmentation to drive targeted communications
• Creating lead scoring rules to improve conversions
• Enhancing data hygiene to optimize database health and delivery rates
• Enriching data for better audience insights and engagement
• Supporting database optimization efforts, including building normalization campaigns, segmentation, data enrichment, deliverability campaigns, and overall database clean-up
• Ensuring marketing forms are compliant and optimized
• Managing marcom projects within Wrike for project management

Experience:

• Marketo Certified Expert
• 5+ years of experience in B2B marketing automation with strong administrative expertise in Marketo and Salesforce
• Experience working within a matrix organization, with prior agency experience being a plus
• Strong understanding of database structure, data hygiene, analytics, and attribution
• Expertise in lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices
• Proficiency in HTML and CSS
• In-depth knowledge of compliance regulations (e.g., CAN-SPAM)

Seniority level

Associate

Employment type

Contract

Job function

Marketing and Administrative

Industries

Administrative and Support Services, Pharmaceutical Manufacturing, and Marketing Services