Senior Email Marketing Specialist

Americaneagle.com; United States; On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Comprehensive benefits

Positive work environment

Family value focus

Job summary

Americaneagle.com is seeking a Senior Email Marketing Specialist to develop and execute email campaigns and automations for clients, in collaboration with Account Managers, Digital Marketing Strategists, Experience Designers, and Channel Specialists.

The role requires 5+ years in email marketing, proficiency with multiple platforms, strong analytics, and knowledge of data privacy laws. US-based salary range is $75,000-$90,000 per year.

Qualifications

• 5+ years of Email Marketing experience, B2B or B2C.
• Proficient in multiple email platforms: Hubspot, Klayvio, Salesforce Marketing Cloud, Marketo.
• Strong analytical skills and the ability to interpret data.
• Knowledge of segmentation, list management and A/B testing.
• Proficient in Google Analytics tracking and UTMs.
• HTML/CSS knowledge for email design.
• Excellent communication and collaboration skills.
• Excellent time management for tight deadlines.

Responsibilities

• Develop and execute email marketing campaigns and automations
• Design and optimize email templates that engage audiences
• Manage email lists and segmentation to ensure campaigns reach the ideal audience
• A/B Test and analyze campaign performance with actionable recommendations
• Collaborate with account teams to ensure cohesive cross-channel efforts
• Stay up-to-date on email marketing trends and data privacy laws (CCPA, GDPR, CAN-SPAM)

Skills

Email marketing

Analytics

Segmentation

A/B testing

HTML/CSS for email

Google Analytics

Tools

Hubspot

Klayvio

Salesforce Marketing Cloud

Marketo

Job description

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is on helping customers grow and achieve success in the digital space. We cover a variety of different industries, including eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more. The company was recently named by Built in Chicago as one of the best places to work and to Inc.com's list of 5000 fastest-growing private companies for the past eight years.

Americaneagle.com is seeking a qualified Senior Email Marketing Specialist to join our Digital Marketing team. This candidate will be responsible for developing and executing email marketing campaigns and automations that effectively promote the products, services, and content for our clients. You will work closely with Account Managers, Digital Marketing Strategists, Experience Designers, and Channel Specialists to create engaging email content designed to achieve our clients’ business goals. The ideal candidate will have a deep understanding of email marketing best practices and experience using multiple email marketing software tools.

Responsibilities:

• Develop and execute email marketing campaigns and automations
• Design and optimize email templates that engage audiences
• Manage email lists and segmentation to ensure campaigns reach the ideal audience
• A/B Test and analyze campaign performance providing actionable recommendations
• Collaborate with account teams to ensure cohesive efforts across all channels
• Stay up-to-date on email marketing trends and data privacy laws such as CCPA, GDPR, and CAN-SPAM

Requirements:

• 5+ years of Email Marketing experience, B2B or B2C
• Highly proficient in multiple email marketing platforms such as Hubspot, Klayvio, Salesforce Marketing Cloud, Marketo
• Excellent analytical skills and the ability to interpret data
• Knowledge of email best practices such as segmentation, list management, A/B testing
• Skilled in Google Analytics tracking and UTM parameters
• Understanding of HTML and CSS for email design
• Strong communication and collaboration skills
• Excellent time management skills and ability to produce on a tight deadline

Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. The US-based salary range for this full-time position is $75,000- $90,000 per year. Within this range, individual pay is determined by job-related skills, experience, and relevant education or training. At Americaneagle.com, we are committed to providing a comprehensive benefits package, a positive work environment, company activities and more. To see our benefits and what we have been up to, click here!