Email Marketing Associate, Fashion

Fourth Floor; New York (NY); On-site; USD 46,838 - 48,216; Full time

Job summary

An exciting opportunity awaits at a dynamic fashion brand seeking a Temp Email Marketing Associate. In this role, you will be responsible for executing and optimizing marketing communications across email, SMS, and app platforms. You'll collaborate with cross-functional teams to develop lifecycle marketing journeys and enhance user engagement. If you have a passion for email marketing and a knack for project management, this position offers a chance to make a significant impact in a vibrant industry. Join a forward-thinking company that values creativity and innovation in its marketing strategies!

Qualifications

• Minimum 2 years' experience in email marketing required.
• Experience with project management tools and Salesforce Marketing Cloud is a plus.

Responsibilities

• Execute and optimize email, SMS, and app marketing communications.
• Lead audience segmentation and personalization for email programs.

Skills

Email Marketing

Project Management

Collaboration Skills

Data Analysis (Excel)

Tools

Salesforce Marketing Cloud

JIRA

Airtable

Excel

Job description

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This range is provided by Fourth Floor. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$34.00/hr - $35.00/hr

Our client, a fashion brand, is seeking a Temp Email Marketing Associate.

RESPONSIBILITIES

• Responsible for executing and optimizing email, SMS and app marketing communications
• Supports the Email Marketing team with maintaining the email, SMS and app push marketing calendar
• Develops and implements lifecycle marketing journeys across email, SMS and app
• Leads audience segmentation and personalization for batch and trigger email programs to increase engagement and revenue productivity
• Responsible for crafting and submitting creative briefs, including seasonal briefs, promotions, key launches and ad hoc briefs based on business needs
• Supports project management throughout the email workflow, delivery, approvals, QA and deployment
• Executes and reports out on A/B tests to continuously improve performance
• Reports out on campaign performance on a weekly, monthly and quarterly basis with actionable insights for cross-functional teams
• Conducts competitive landscaping to stay abreast of the latest trends in email marketing
• Partner with Brand Marketing and Site Merchandising to ensure cohesive brand messaging, product alignment and linking strategy

QUALIFICATIONS

• Minimum of 2 years' experience in email marketing required
• Background in deploying emails (experience with Salesforce Marketing Cloud is a plus)
• Experience with project management tools such as JIRA and Airtable a plus
• Proficient in Excel (basic functions such as VLOOKUP, pivot tables, etc)
• Strong collaboration skills and ability to work in a very cross-functional role
• Proven ability to proactively and autonomously manage projects
• Passionate about developing and optimizing multi-channel strategies that enhance user engagement, retention, and overall experience

Please submit your resume for consideration!

Seniority level

Associate

Employment type

Temporary

Job function

Design, Production, and Manufacturing

Industries

Retail Apparel and Fashion, Retail, and Retail Luxury Goods and Jewelry