Email Developer

Nashville Public Radio; Fort Wayne (IN); On-site; USD 65,000 - 95,000; Full time

Job summary

Sweetwater, the nation’s leading online retailer of music instruments and pro audio gear, seeks an Email Developer to join our Performance Marketing team. You will craft responsive HTML/CSS email templates, implement Liquid logic, and ensure QA across major clients.

Collaboration with the marketing team will map customer journeys and drive personalized campaigns. The ideal candidate has 3+ years in a similar technical marketing role, strong knowledge of marketing automation platforms, and

Qualifications

• 3+ years of experience in a similar marketing/technical role.
• Experience with Marketing Automation Systems (e.g., Blueshift, Braze, SFMC, Marketo).
• Proficient in HTML/CSS for email across clients and troubleshooting rendering.
• Strong knowledge of email marketing best practices and compliance (CAN-SPAM, GDPR, etc.).
• Experience using Litmus or similar email testing platforms.
• Familiarity with dark mode and font rendering differences across devices.

Responsibilities

• Collaborate with marketing to map customer journeys and design automated campaigns.
• Develop and deploy email campaigns including transactional and promotional emails.
• Code responsive HTML/CSS email templates for multiple clients.
• Edit and optimize existing email templates and modules.
• Perform QA across Gmail, Outlook, Apple Mail, and other clients.
• Identify and resolve rendering challenges across devices and clients.
• Use Liquid logic to customize content blocks and support a modular template system.

Skills

HTML/CSS email coding

Liquid logic

Email QA

Customer journey mapping

Litmus testing

Tools

Blueshift

Braze

Salesforce Marketing Cloud

Marketo

Job description

Job Requirements

Sweetwater, the nation's number one online retailer of music instruments and pro audio gear, is seeking to hire a knowledgeable, driven, and passionate Email Developer to our growing Performance Marketing team! The ideal candidate for this position will be a well-rounded, detail-oriented, and collaborative marketing technologist. The optimal candidate will have a deep understanding of Marketing Automation Platforms (e.g., Braze, Blueshift, Salesforce Marketing Cloud) and their functionalities, including customer journey mapping, template buildouts, and email QA. They will also possess expertise in creating custom, high-quality email templates using HTML, CSS, and Liquid Logic to deliver seamless and engaging email experiences for our users.

Job Responsibilities

• Collaborate with marketing team to map customer journeys and design automated, personalized campaigns in accordance with business objectives.
• Develop and deploy items such as email marketing journey optimization, SMS/MMS, subscriber list management, Blueshift native connector integration, customer attribute ingestion and activation.
• Code and develop responsive and visually appealing HTML/CSS email templates for promotional, transactional and automated email campaigns.
• Manipulate and edit existing HTML/CSS email templates and template modules.
• Perform thorough quality assurance testing on emails across diverse email clients (e.g., Gmail, Outlook, Apple Mail) and devices to ensure consistent design, functionality, and performance.
• Able to identify and resolve potential challenges proactively, such like dark mode rendering and font rendering inconsistencies across devices and email clients.
• Utilize liquid logic to customize existing content blocks within email templates and create new content blocks to support a templatized, modular design system and corresponding code library.

Qualifications

• 3+ years experience in a similar technical role within a marketing department or email/automation team.
• Experience with Marketing Automation Systems (e.g. Blueshift, Braze, Marketo, Salesforce Marketing Cloud, etc.) or similar platforms - managing enhancement requests and owning the day-to-day operations within each system.
• Proficient in HTML and CSS, experience coding for various email clients, and ability to troubleshoot rendering issues.
• Strong working knowledge of email marketing best practices
• Experience using email testing platforms such as Litmus
• Proficient understanding of CAN-SPAM, CCPA, GDPR, and related compliance requirements as it relates to Marketing systems implementation and management
• Experience in retail e-commerce is a bonus.

Sweetwater "Ideal Team Player"

• WOWs The Customer – You possess a deep passion and desire for creating amazing customer & colleague experiences
• Get Things Done – You have a great work ethic and move through tasks with a sense of urgency
• Obsesses over the Details – You are committed to paying attention to the details
• Drives Continuous Improvement – You are always focusing on effective and efficient work and ways to get better
• Develops the Future – You are committed to the pursuit of growing personally & professionally and have a focus on bringing your colleagues along in that journey

We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required.

Sweetwater’s culture is one that is built on the creation and celebration of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work. Having a truly diverse workforce allows us the opportunity to collectively respect, learn and grow from each unique perspective and experience. We have welcomed thousands of employees and families who have joined the Sweetwater team from all over the nation and the world, and we welcome you, too, to find out why we consider a career at Sweetwater the full-time dream.