Social Media Specialist

Sweetwater; Fort Wayne (IN); On-site; USD 50,000 - 65,000; Full time

Job summary

Sweetwater seeks a Social Media Specialist to shoot, edit, and deliver a high volume of short-form videos across TikTok and other platforms. You will preview, demonstrate, and compare guitars and recording gear for musicians of all levels, while maintaining a steady production pipeline and contributing to the broader social strategy.

Relocation to Sweetwater’s Fort Wayne campus is required, and you will collaborate with the Marketing team to create engaging, platform-optimized content that

Qualifications

• Musician or music gear enthusiast with demonstrated working knowledge of guitars, recording equipment, and the broader music products industry.
• Comfortable on camera; able to confidently explain, demonstrate, and compare products in an engaging and credible manner for musicians of all skill levels.
• Proven track record of high-volume short-form video production from concept through publish, with no dependency on a full production team.
• Strong skills in video production, editing, and strategy.
• Strong project management skills with the ability to handle multiple projects and assignments at the same time.
• Excellent written and verbal communication skills.
• Ability to collaborate and organize video shoots and campaigns with other members of the Marketing team.

Responsibilities

• Plan, film, edit, and publish a high volume of short-form videos with the ability to manage the full production process independently.
• Create platform-native content optimized for TikTok, Instagram Reels, Facebook, and paid social campaigns.
• Maintain a consistent, reliable content pipeline to support new Meta requirements and other platform video needs.
• Demonstrate, compare, and explain music gear across all product categories in a clear, accessible way for musicians at every experience level, with primary focus on guitars and recording equipment via a short form video format.
• Monitor and respond to platform trends and social media best practices, turning timely opportunities into educational and entertaining content.
• Operate effectively within a team environment, executing both team-generated concepts and self-initiated ideas.
• Balance a high-volume workload with consistent creative quality, managing competing priorities across two teams simultaneously.

Skills

Music gear knowledge

On-camera

Video production

Video editing

Project management

Communication

Collaboration

Job description

Job Requirements

Sweetwater, the nation's number one online retailer of music instruments and pro audio gear, is seeking to add a creative, driven, and enthusiastic Social Media specialist to our growing Marketing team! In this role, you will be responsible for filming, editing, and producing a high volume of short-form videos for our various social media channels (Tik Tok, Instagram Reels, Facebook, YouTube, etc.) and other paid social campaigns. As a Social Media Specialist, you will be key in helping us execute our broader Social Media strategy. In these videos, you will be responsible for demonstrating and discussing music instruments and gear, so a strong understanding and working knowledge of music and music equipment is required.

• Please submit a demo video or link to your social media profiles for review with your application. Applications that do not include this will not eligible for consideration**

Job Responsibilities

• Plan, film, edit, and publish a high volume of short-form videos with the ability to manage the full production process independently
• Create platform-native content optimized for TikTok, Instagram Reels, Facebook, and paid social campaigns
• Maintain a consistent, reliable content pipeline to support new Meta requirements and other platform video needs
• Demonstrate, compare, and explain music gear across all product categories in a clear, accessible way for musicians at every experience level, with primary focus on guitars and recording equipment via a short form video format
• Monitor and respond to platform trends and social media best practices, turning timely opportunities into educational and entertaining content
• Operate effectively within a team environment, executing both team-generated concepts and self-initiated ideas
• Balance a high-volume workload with consistent creative quality, managing competing priorities across two teams simultaneously

Qualifications

• Musician or music gear enthusiast with demonstrated working knowledge of guitars, recording equipment, and the broader music products industry
• Comfortable on camera; able to confidently explain, demonstrate, and compare products in an engaging and credible manner for musicians of all skill levels
• Proven track record of high-volume short-form video production from concept through publish, with no dependency on a full production team
• Strong skills in video production, editing, and strategy
• Strong project management skills with the ability to handle multiple projects and assignments at the same time
• Excellent written and verbal communication skills
• Ability to collaborate and organize video shoots and campaigns with other members of the Marketing team

Sweetwater "Ideal" Team-Player

• WOWs The Customer - Deep passion and desire for creating amazing customer & colleague experiences
• Get Things Done - Great work ethic and moves with a sense of urgency
• Obsesses over the Details – committed to paying attention to the details
• Drives Continuous Improvement – Always focusing on effective and efficient work and way to get better
• Develops the Future – committed to pursuit of growing personally & professionally and has a focus on bringing your colleagues along with you on that journey

We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required.

Sweetwater’s culture is built upon celebrating the creative creation of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work as we respect, learn, and grow from each team member’s unique perspective and experience. We have welcomed thousands of employees and their families from all over the world, and we invite you to discover why we consider a career at Sweetwater the full-time dream.