Email and Marketing Automation Manager

Manpower, Inc.; Saint Paul (MN); Remote; USD 83,000 - 116,000; Full time

Benefits offered by this job

Medical and Prescription Drug Plans

Supplemental Life Insurance

Short Term Disability Insurance

401(k)

Job summary

Manpower, Inc. is seeking an Email and Marketing Automation Manager to lead the design and execution of targeted email campaigns. The role partners with Marketing and Sales to drive growth, optimize Journeys, and supervise a small team in a fast-paced environment.

The ideal candidate has extensive HubSpot experience, a data-driven mindset, and strong communication skills to collaborate across functions while delivering high-quality campaigns remotely.

Qualifications

• 7+ years of experience in email marketing, lifecycle marketing, marketing automation, or CRM.
• Hands-on experience with HubSpot Marketing Hub, including workflows, lists, segmentation, lead scoring, and campaign reporting.
• Proven ability to manage complex email programs and automated journeys for diverse audiences.
• Strong understanding of email KPIs, deliverability, and database health management.
• Ability to analyze campaign data and translate insights into actionable recommendations.

Responsibilities

• Lead the development and execution of email marketing campaigns across multiple audiences and segments.
• Build and optimize automated customer journeys including lead nurture, onboarding, product education, cross-sell/upsell, re-engagement, retention, and event follow-up.
• Manage audience segmentation based on behavior, engagement, lifecycle stage, and customer data.
• Provide daily work direction to team members, assign campaign tasks, review builds, and ensure timely delivery.
• Maintain campaign quality through rigorous QA testing and monitor deliverability and database health.

Skills

Email marketing

Lifecycle marketing

Marketing automation

CRM

Lead nurturing

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot Marketing Hub

Job description

Our client, a leading organization in the healthcare and distribution industry, is seeking an Email and Marketing Automation Manager to join their team. As an Email and Marketing Automation Manager, you will be part of the Marketing Department supporting the marketing and sales teams. The ideal candidate will have strong leadership skills, excellent communication, and a proactive mindset, which will align successfully in the organization.

Job Title: Email and Marketing Automation Manager

Location: Remote (St. Paul, MN)

Pay Rate:$60.00/hour

Shift:Monday - Friday; 8:00AM - 4:30PM

What's the Job?

• Lead the development and execution of email marketing campaigns across multiple audiences and segments.
• Build and optimize automated customer journeys including lead nurture, onboarding, product education, cross-sell/upsell, re-engagement, retention, and event follow-up.
• Manage audience segmentation based on behavior, engagement, lifecycle stage, and customer data.
• Provide daily work direction to team members, assign campaign tasks, review builds, and ensure timely delivery.
• Maintain campaign quality through rigorous QA testing and monitor deliverability and database health.

What's Needed?

• 7+ years of experience in email marketing, lifecycle marketing, marketing automation, or CRM.
• Hands-on experience with HubSpot Marketing Hub, including workflows, lists, segmentation, lead scoring, and campaign reporting.
• Proven ability to manage complex email programs and automated journeys for diverse audiences.
• Strong understanding of email KPIs, deliverability, and database health management.
• Ability to analyze campaign data and translate insights into actionable recommendations.

What's in it for me?

• Opportunity to work remotely with a dynamic team in a fast-paced environment.
• Engage in impactful projects supporting various customer segments.
• Develop your skills in marketing automation and CRM platforms.
• Collaborate with cross-functional teams to achieve business objectives.
• Be part of a forward-thinking organization committed to innovation and growth.

Upon completion of waiting period associates are eligible for:

• Medical and Prescription Drug Plans
• Supplemental Life Insurance
• Short Term Disability Insurance
• 401(k)