Marketing Automation Specialist

Paycom - ATS; Bedford Park (IL); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Short-Term Disability

Long-Term Disability

401(k) with matching

Paid Time Off

Holiday Pay

Job summary

Four Seasons Heating & Air Conditioning in Bedford Park, IL is seeking a Marketing Automation Specialist. You will build, test, and run email and SMS campaigns and customer workflows within the Marketing Hub, turning strategies into automated programs for nurture, post-sale, and re-engagement.

You’ll lead segmentation, landing pages, and reporting while optimizing deliverability and campaign performance to drive qualified leads and revenue growth.

Qualifications

• Bachelor's degree in marketing, digital marketing, data analytics or related field preferred.
• 2+ years hands-on HubSpot Marketing Hub experience.
• 2+ years in lead-generation with home services preferred.
• Proven email marketing and automation track record (workflows, A/B testing, reporting).
• Experience building complex, branching workflows and integrating email + SMS.
• Strong understanding of lifecycle stages and lead scoring.

Responsibilities

• Build, test, and run email and SMS campaigns and customer workflows.
• Create multi-stage automated workflows in HubSpot and maintain templates.
• Segment lists, manage database hygiene, and ensure compliant targeting.
• Develop landing pages and forms for campaigns and events.
• Execute A/B tests and monitor metrics to optimize campaigns.
• Design lead scoring models and lifecycle automations for clean MQL handoffs.

Skills

Attention to detail

Organization

Written communication

Time management

Multi-tasking

Education

Bachelor's Degree in Marketing, Digital Marketing, Data Analytics, or other business-related degree

Tools

HubSpot Marketing Hub

HTML/CSS basics

HubSpot integrations

Google Ads connectors

Excel

MS Visio

Lucidchart

Job description

Job Details:

Job Location: Bedford Park - Bedford Park, IL 60638, Salary Range: $65,000.00 - $85,000.00 Salary/year, Four Seasons Heating & Air Conditioning, the largest and fastest growing HVAC company in the market, is seeking a motivated Marketing Automation Specialist ready to make an impact. You'll lead the way in empowering our people and directly impact the future of our organization.

Annual Compensation:

$65K-$85K, subject to experience and qualifications as outlined within.

Supervisory Responsibility:

This position does not have supervisory responsibilities.

Travel Requirements:

Overnight travel is not required.

Position Summary:

This position will build, test, and run email & SMS campaigns and customer communication workflows. This is a daily execution-focused role in the Marketing Hub that turns contact strategies into active workflows, nurture sequences, landing pages, and segmented audiences. Individuals in this role ensure the right message reaches the right contact at the right time, and that every automation is optimized for success.

Essential Functions:

• Workflow & Automation Building
  • Build, test, and maintain multi-stage automated workflows in HubSpot (welcome, nurture, drip, transactional, post-sale, service reminders, re-engagements, etc.)
  • Troubleshoot and debug workflow logic, enrollment triggers, and timing to eliminate breakage and unintended contact paths
  • Document workflow logic so campaigns are auditable and repeatable
• Email/SMS Nurture Campaigns
  • Build multi-touch nurture sequences aligned to buyer journey stages
  • Maintain email templates, personalization tokens, and dynamic content modules
• Segmentation & Database Management
  • Build and maintain active lists and static segments based on lifecycle stage, behavior, and engagement
  • Perform regular database hygiene (deduplication, property standardization, suppression list management)
  • Ensure compliant campaign targeting (including unsubscribe/consent logic)
• Landing Pages & Forms
  • Build and publish landing pages and forms for campaigns, events & content offers
  • Ensure consistent branding, mobile responsiveness, and conversion-optimized layouts
• Reporting & Optimization
  • Execute A/B tests on subject lines, send times, content, and CTAs, and apply learnings to future sends
  • Monitor campaign performance (open rate, CTR, CVR, workflow drop-off) to inform continuous optimizations
  • Monitor and optimize email inbox deliverability
• Lead Scoring & Lifecycle Management
  • Build lead scoring models based on demographic and behavioral criteria
  • Monitor scoring thresholds and adjust as conversion and sales feedback come in
  • Manage lifecycle stage automation so MQL handoffs are clean and timely

Minimum Qualifications:

• Bachelor's Degree in Marketing, Digital Marketing, Data Analytics, or other business-related degree is preferred
• 2+ years' hands-on experience working in HubSpot Marketing Hub
• 2+ years' experience in lead-generation businesses; home services preferred
• Solid email marketing & automation track record (workflows, A/B testing, reporting)
• Demonstrated experience building complex, branching workflows and integrating email + SMS communications
• Strong understanding of lifecycle stages, lead scoring, CRM data structures
• Experience with HTML/CSS basics for light landing page or email template edits
• Experience with HubSpot connectors (Google Ads, SEMRush, or similar) a plus
• Experience working with affiliate partner programs or Active Prospect a plus
• HubSpot Marketing Hub, inbound marketing, email marketing certifications a plus

Required Competencies:

• High attention to detail
• Solid organization and planning capabilities
• Good written communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Solid working knowledge of MS Outlook & Excel (Teams and SharePoint are pluses)
• Experience with MS Visio, Lucidchart, or similar flowchart software a plus
• Experience leveraging Chat GPT or Claude for business purposes a plus

Benefits:

• Medical Insurance (employer subsidized)
• Accident Insurance
• Critical Illness Insurance
• Hospital Indemnity Insurance
• Dental Insurance (free to employees)
• Vision Insurance (free to employees)
• Short-Term Disability (free to employees)
• Long-Term Disability
• Basic Life Insurance (free to employees)
• Holiday Pay
• Paid Time Off
• 401(k) with matching
• Credit Union
• Cellular Discounts

Disclaimer:

This job description is not designed to cover or contain a comprehensive listing of activities, duties, and/or responsibilities that are required of the employee for this position. Activities, duties, and/or responsibilities may be added, or changed at any time with or without prior notice. By signature below, the employee affirms their understanding of the requirements, essential duties, expectations, and physical requirements of the position. Further, the employees confirm that they can perform the essential functions of the position satisfactorily and, if requested, reasonable accommodation will be provided if able and absent undue hardship.

Equal Opportunity:

We are dedicated to fostering a workplace where all individuals are treated with respect and dignity. We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, marital status, or any other protected characteristic under applicable law. We encourage candidates from all backgrounds to apply.