Marketing Automation / Email Marketing Manager

Horizontal Talent; Mendota Heights (MN); On-site; USD 68,000 - 117,000; Full time

Benefits offered by this job

Medical, dental, vision

Retirement plan

Job summary

Horizontal Talent is seeking an experienced email marketing leader to own lifecycle programs across multiple customer segments. You will manage calendars, build automated journeys (nurturing, onboarding, product education, cross-sell, re-engagement, retention, post-event follow-up), and refine audience segments using behavioral data.

You will guide junior marketers, ensure campaign quality, monitor deliverability, and partner with marketing, sales, eCommerce, analytics, and creative teams to

Qualifications

• 7+ years in email marketing, lifecycle marketing, marketing automation, or CRM
• Hands-on experience with HubSpot Marketing Hub, including workflows, lists, segmentation, lead scoring, lifecycle stages, forms, and campaign reporting
• Experience building campaigns and automated programs directly within a marketing automation platform
• Proven ability to guide, coordinate, or review the work of other marketers
• Strong understanding of email performance metrics, deliverability, and database management
• Ability to analyze campaign results and translate findings into clear recommendations
• Comfort working in a fast-moving environment and ramping up quickly in an existing platform
• Availability to start by October 2 2026

Responsibilities

• Manage the email and marketing automation calendar across multiple customer groups and business segments
• Build, optimize, and maintain automated journeys such as nurturing, onboarding, product education, cross-sell, re-engagement, retention, and post-event follow-up
• Create and refine audience segments using behavioral, engagement, lifecycle, and customer data
• Provide day-to-day direction, prioritization, and QA support to two marketing team members
• Review campaign builds before launch and help remove roadblocks to keep work on track
• Perform thorough quality checks on every email send, including links, rendering, personalization, suppression rules, and audience accuracy
• Support database health and deliverability through list management, consent practices, suppression, and engagement monitoring
• Track campaign performance and share insights on deliverability, engagement, conversion, lead movement, and revenue impact
• Partner with internal teams across marketing, sales, eCommerce, analytics, and creative to turn business needs into effective campaigns

Skills

Email marketing

Lifecycle marketing

Marketing automation

CRM

Leadership

Analytics

Campaign optimization

Deliverability

Cross-team collaboration

Start by Oct 2 2026

Tools

HubSpot Marketing Hub

HubSpot enterprise functionality

HubSpot workflows/segmentation

Salesforce integration

HTML/CSS for responsive emails

Dynamic content/personalization

Job description

Responsibilities

• Manage the email and marketing automation calendar across multiple customer groups and business segments.
• Build, optimize, and maintain automated journeys such as nurturing, onboarding, product education, cross-sell, re-engagement, retention, and post-event follow-up.
• Create and refine audience segments using behavioral, engagement, lifecycle, and customer data.
• Provide day-to-day direction, prioritization, and QA support to two marketing team members.
• Review campaign builds before launch and help remove roadblocks to keep work on track.
• Perform thorough quality checks on every email send, including links, rendering, personalization, suppression rules, and audience accuracy.
• Support database health and deliverability through list management, consent practices, suppression, and engagement monitoring.
• Track campaign performance and share insights on deliverability, engagement, conversion, lead movement, and revenue impact.
• Partner with internal teams across marketing, sales, eCommerce, analytics, and creative to turn business needs into effective campaigns.

Skills

• 7+ years of experience in email marketing, lifecycle marketing, marketing automation, or CRM.
• Hands-on experience with HubSpot Marketing Hub, including workflows, lists, segmentation, lead scoring, lifecycle stages, forms, and campaign reporting.
• Experience building campaigns and automated programs directly within a marketing automation platform.
• Proven ability to guide, coordinate, or review the work of other marketers.
• Strong understanding of email performance metrics, deliverability, and database management.
• Ability to analyze campaign results and translate findings into clear recommendations.
• Comfort working in a fast-moving environment and ramping up quickly in an existing platform.
• Availability to start by October 2 2026.

Preferred Skills

• Experience with HubSpot Enterprise-level functionality.
• Exposure to HubSpot and Salesforce integration.
• Working knowledge of HTML/CSS for responsive email builds.
• Experience with dynamic content, personalization, and preference centers.
• Background in interim or contract roles within a multi-brand or multi-business-unit environment.
• Experience in dental, veterinary, animal health, healthcare, or distribution environments.
• Ability to use AI tools thoughtfully to support segmentation, copy iteration, and analysis.

Horizontal is committed to fostering an inclusive workplace where diverse perspectives are valued and everyone has the opportunity to contribute and succeed. We welcome candidates from all backgrounds and encourage applications from individuals who can bring new ideas, experiences, and approaches to the team.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $49 - $85 per hour based on qualifications and experience.