Demand Generation Manager

Engage2learn; Northern (KY); Hybrid; USD 100,000 - 170,000; Full time

Job summary

engage2learn seeks a hands-on Demand Generation Manager who will own campaigns that turn awareness into revenue and run the funnel with quantitative rigor. You will manage a Marketing Operations Specialist and collaborate closely with Sales on qualification, handoffs, and attribution.

The role requires 3+ years in demand generation or growth marketing, strong analytics, and proficiency with HubSpot and Salesforce. Remote in the U.S. with travel for team gatherings is expected.

Qualifications

• 3+ years in demand generation, marketing operations, or growth marketing with a track record of lead/pipeline targets.
• Hands-on experience building and deploying campaigns in HubSpot and reporting out of Salesforce.
• Fluency with funnel metrics and ability to distinguish lead-quality issues from volume issues.
• Experience mentoring operational direct reports and owning a number.
• Practical experience using AI tools like Claude for campaign work.

Responsibilities

• Build and manage integrated, omnichannel demand generation campaigns that generate qualified leads and pipeline.
• Design and run lifecycle and nurture programs from first touch to sales-qualified, using marketing automation and AI tools.
• Partner with Sales on lead qualification, handoff criteria, and pipeline attribution.
• Test and optimize campaigns: channel mix, messaging, offers, and audience segments.

Skills

Demand generation

AI tools (Claude)

Analytics / funnel metrics

Marketing leadership

Tools

HubSpot

Salesforce

Job description

Job Type

Full-time

Description

Summary

This crucial Marketing role owns the machine that turns awareness into revenue: the campaigns that generate qualified leads and move them into pipeline. It is a hands‑on, quantitative role. The Demand Generation Manager will build and run campaigns personally, not just direct them, treating the funnel numbers as the job, not a slide in a monthly report.

This role also manages a Marketing Operations Specialist responsible for Marketing systems, campaign deployment, and reporting, setting the targets, strategy, structure, and standards the Specialist executes against. This role reports to the Senior Vice President of Marketing.

Responsibilities

Demand Generation and Campaigns

• In collaboration with the Marketing team, build and manage integrated, omnichannel demand generation campaigns (including email, social, paid, web, and events) that generate qualified leads and pipeline against Marketing's goals.
• Design and run lifecycle and nurture programs that move a lead from first touch to sales-qualified, using both traditional marketing automation and agentic AI tools.
• Partner with Sales on lead qualification, handoff criteria, and pipeline attribution, so Marketing and Sales work from the same numbers.
• Test and optimize campaigns continuously: channel mix, messaging, offers, and audience segments, and shift Marketing effort and spend toward what is actually working.
• Use AI tools, including Claude, to scale campaign planning and execution capacity: drafting campaign briefs, building multi-channel plans and calendars, and summarizing performance data, so the team covers more ground without adding headcount.

Operations and Reporting

• Own and optimize lead and pipeline reporting: MQLs, marketing-generated pipeline, and every leading indicator in between, including conversion rates, cost per lead, and funnel velocity.
• Set targets for lead and pipeline generation and report progress against them to Marketing and Sales leadership on a regular cadence.
• Manage and professionally develop a Marketing Operations Specialist who owns the marketing tech stack, campaign execution, and reporting function.
• Utilizing the Marketing Operations role on the team, ensure HubSpot and Salesforce are clean enough to trust: audience segmentation, list hygiene, and a tight handoff between the two systems so Marketing and Sales are working from the same record.

What Success Looks Like

30 days: a firm grasp on resources, tech stack, and data sources, and executing on the first campaign plans.

60 days: knowing exactly where every lead sits in the funnel and why campaigns over- or under-perform, with the first defensible calls made on where to shift resources.

90 days: a clear path and progress toward hitting Marketing's quarterly MQL and pipeline goals.

2 quarters: lead and pipeline generation performing predictably on-target, marketing and sales aligned on what the numbers mean, and a clean, documented, scalable tech stack.

Requirements

• 3+ years in demand generation, marketing operations, or growth marketing, with a track record of hitting lead and pipeline targets.
• Hands‑on experience building and deploying campaigns in HubSpot, and reporting out of Salesforce. Both are core to this role.
• Fluency with funnel metrics, and the judgment to tell a lead‑quality problem apart from a volume problem or a conversion problem.
• Experience managing or mentoring operational direct reports.
• Eager to own a number and be measured against it.
• Practical experience using AI tools like Claude for campaign work: drafting, segmentation, and reporting synthesis, with the judgment to evaluate the accuracy and trustworthiness of output.

Other Desired Skills and Qualifications

Experience in K-12 education or another long-cycle, multi-stakeholder B2B services environment. A school district's buying cycle does not behave like a B2C funnel.

• Reports to: SVP of Marketing
• Direct reports: Marketing Operations Specialist
• Location: Remote (U.S.), with periodic travel for team gatherings.

Join Us in Transforming Education:

At engage2learn, people are the mission. This role is an opportunity to own the engine that connects our work to the districts and schools who need it, for a fast‑growing, mission‑driven organization making a real difference in public schools nationwide. If you bring quantitative rigor, a builder's instinct, and a collaborative spirit, we want to hear from you.

Equal Employment Opportunity Policy Statement

e2L is an equal opportunity employer and will not tolerate discrimination against any employee or applicant because of age, race, sex, color, religion, national origin, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, sexual orientation or any other protected class.

The Company supports the practice of recruiting, hiring, and promoting qualified individuals, as well as taking actions relating to compensation, benefits, reduction‑in‑force, training, etc., without regard to any status or condition protected by law, except in the case of a bona‑fide occupational qualification.