Education Tech Market Growth Strategist

Hawkes Learning; Kentucky; On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Health benefits

401(k) match

30+ days paid time off

Employee Assistance Program

Culture is energetic and collaborative

Job summary

Hawkes Learning is an educational technology company focused on helping college students succeed through courseware. The Market Development Manager will bridge market needs with product strategy, gathering customer insights and guiding content evolution to meet educators' and institutions' needs.

The role requires collaboration with product, marketing, and sales teams, leading advisory boards, and traveling ~30% during peak selling periods.

Qualifications

• 5+ years of experience in market development, product management, product marketing, business development, or sales.
• Experience partnering with product leaders to inform or validate product vision, strategy, roadmap direction, or growth initiatives.
• Experience conducting customer research, market analysis, competitive assessments, and opportunity evaluations.
• Experience developing recommendations supported by data, customer insights, and business analysis.

Responsibilities

• Validate product strategy through market insights and competitive analysis to align investments with customer needs.
• Collect and analyze Voice of Customer (VoC) data from multiple sources to generate actionable insights.
• Identify new market opportunities and develop strategies to introduce products into new markets.
• Deliver insights to inform platform development and content strategy to increase adoption and market share.
• Collaborate with Product Marketing to define target profiles and ensure alignment of messaging.
• Act as a product evangelist in the market and lead advisory boards and focus groups with travel during peak periods.
• Support Sales by providing customer feedback and adoption strategies.

Skills

Customer insight synthesis

Strategic thinking

Cross-functional collaboration

Storytelling & presentation

Math market expertise

Job description

Hawkes Learning is an educational technology company focused on helping college students succeed through courseware. The Market Development Manager will bridge market needs with product strategy, gathering customer insights and guiding content evolution to meet educators' and institutions' needs.

The role requires collaboration with product, marketing, and sales teams, leading advisory boards, and traveling ~30% during peak selling periods.