EdTech Sales Leader for Higher-Ed Courseware Growth

Fullglass Education Inc; Troy (MI); On-site; USD 100,000 - 140,000; Full time

Job summary

Fullglass Education, Inc. is an EdTech startup transforming traditional course materials into modern, digital-first learning experiences. The Sales Manager leads professor outreach, drives pipeline, and expands partner adoptions across publishers and campuses.

The role reports to the Chief Commercial Officer and emphasizes proactive outreach, campaign strategy, and a data-driven approach to grow annual course launches with multiple universities.

Qualifications

• 10+ years in sales/business development with a focus on outbound prospecting.
• Experience in HigherEd Bookstores, EdTech, or HigherEd Publishing selling to professors, bookstores, and department admins.
• Proven track record in channel partnerships and partner-facing engagements.
• Expertise in CRM/sales technology and multi-channel communication.
• Demonstrated ability to generate meetings or opportunities through outbound prospecting.
• Ability to research prospects and create personalized outreach.
• Strong organizational skills managing multiple accounts and campaigns.
• Comfort initiating conversations with professors, administrators, business leaders, publishers, and institutional stakeholders.
• Willingness to receive coaching, test new approaches, and adapt.
• Flexibility to support peak academic seasons, including occasional weekends.

Responsibilities

• Lead cold outreach to professors to set up demos and close accounts across the full cycle.
• Qualify warm marketing-generated leads based on need, timing, and enrollment potential.
• Nurture professor outreach for outbound and inbound prospects until opportunities are ready for handoff.
• Be the main point of contact for publisher partners for day-to-day sales strategy, campaigns, demos.
• Identify and engage professors via multiple channels to schedule discovery meetings and demos.
• Build targeted outreach campaigns for deans, department heads, instructional design groups, and bookstores.
• Collaborate with Account Managers to identify opportunities within existing departments and campuses.
• Develop re-engagement strategies for inactive accounts based on courses or semesters.
• Maintain CRM accuracy and use data to optimize messaging and campaigns.
• Support and launch courses during peak seasons and report to executives.

Skills

Outbound prospecting

CRM proficiency

Multi-channel communication

Account management

Higher Education industry knowledge

Organizational skills

Job description

Fullglass Education, Inc. is an EdTech startup transforming traditional course materials into modern, digital-first learning experiences. The Sales Manager leads professor outreach, drives pipeline, and expands partner adoptions across publishers and campuses.

The role reports to the Chief Commercial Officer and emphasizes proactive outreach, campaign strategy, and a data-driven approach to grow annual course launches with multiple universities.