EdTech Sales Development Representative

Cengage Group; Cheyenne (WY); Remote; USD 42,000 - 54,000; Full time

Job summary

Cengage Group is seeking a results-driven Sales Development professional to generate interest and qualify leads for higher education offerings. You will drive outreach via calls, emails and LinkedIn, research institutions to identify decision makers, and nurture opportunities until sales-ready.

You will track activity in our CRM and collaborate with sales partners to convert qualified opportunities into wins, contributing to a growing pipeline and strong total rewards.

Qualifications

• Proficiency with MS Office and strong internet navigation.
• A self-starter with a competitive, goal-focused mindset.
• Excellent organization and communication skills with planning and prioritization.
• Eagerness to improve through ongoing development and training.
• Persistent and able to build rapport with clients and craft compelling interactions.

Responsibilities

• Generate interest and impactful client meetings, yielding a robust sales opportunity pipeline.
• Follow up and qualify respondents from various marketing programs.
• Drive quality outreach activities, including calls, emails, and LinkedIn interactions.
• Research institutions to identify influencers, decision makers, and business goals to position Cengage offerings.
• Nurture and manage leads until they are sales-ready, providing your sales partners with qualified opportunities.
• Track all activity in our CRM system to support account management teams.

Skills

MS Office

Self-starter

Organization

Communication

Professional development

Tools

CRM system

Job description

Cengage Group is seeking a results-driven Sales Development professional to generate interest and qualify leads for higher education offerings. You will drive outreach via calls, emails and LinkedIn, research institutions to identify decision makers, and nurture opportunities until sales-ready.

You will track activity in our CRM and collaborate with sales partners to convert qualified opportunities into wins, contributing to a growing pipeline and strong total rewards.