Ecosystem Partnerships Marketing Lead

Kenyan Edu; United States; Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life and Disability Insurance

Paid Parental Leave

Paid Time off including holidays and s

Commuter & Parking Accounts

401(k) retirement plan

Learning & Development Budget

Job summary

Lattice is seeking an Ecosystem Marketing Lead to turn its partner and integration ecosystem into a GTM advantage. The role collaborates with Product, Integrations, and Marketing to build joint launches, campaigns, and customer stories with strategic partners like OpenAI, Anthropic, Slack, and others.

You will own partner marketing programs, translate technical capabilities into customer value, and expand reach to managers and business leaders beyond HR buyers, with a data-driven approach to

Qualifications

• 5+ years in partner marketing, ecosystem marketing, alliances, field marketing, or related B2B SaaS go-to-market roles.
• Ability to translate technical products, integrations, and platform capabilities into customer value and commercial programs.
• Experience partnering with Product, Engineering, Product Marketing, Sales, and Field Marketing teams.

Responsibilities

• Own the partner-facing GTM strategy and packaging for ecosystem partnerships and integrations.
• Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
• Translate partner-enabled capabilities into clear customer value and differentiated positioning.
• Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, and sales enablement.

Skills

Partner marketing

Ecosystem marketing

Alliances

Field marketing

B2B SaaS

Job description

Lattice is seeking an Ecosystem Marketing Lead to turn its partner and integration ecosystem into a GTM advantage. The role collaborates with Product, Integrations, and Marketing to build joint launches, campaigns, and customer stories with strategic partners like OpenAI, Anthropic, Slack, and others.

You will own partner marketing programs, translate technical capabilities into customer value, and expand reach to managers and business leaders beyond HR buyers, with a data-driven approach to