Ecosystem Growth & Partnerships Lead

Lattice

United States

Remote

USD 140,000 - 198,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life, AD&D, and Disability Insurance

Emergency Weather Support

Wellness Apps

Paid Parental Leave

Paid Time off inclusive of holidays &s

Commuter & Parking Accounts

401(k) retirement plan

Financial Planning

Learning & Development Budget

Job summary

Lattice is seeking a senior partner marketing leader to shape and drive go-to-market strategies for its ecosystem partnerships and integrations. You will collaborate with Product and Integrations to position partner-enabled capabilities and develop joint launches, campaigns, and executive programs that reach managers and business stakeholders, not only HR buyers.

The role focuses on translating technical capabilities into customer value, building scalable partner motions, and activating partners

Qualifications

8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role.
Experience developing and executing joint go-to-market programs with technology partners.
Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs.
Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams.
A track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution.
Clear written and verbal communication skills, including the ability to influence without direct authority.
A practical, metrics-oriented approach to evaluating program performance, partner value, and future investment.
Comfort representing Lattice with senior partner contacts and in external settings.

Responsibilities

Own the partner-facing GTM strategy and packaging for ecosystem partnerships and integrations.
Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.
Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.
Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value.
Expand Lattice's reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs.
Own partner-facing launch timing, marketplace distribution opportunities, and Lattice's presence in relevant third-party marketplaces.
Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners.
Educate partners on Lattice's integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering.
Establish clear goals and measurement for partner marketing programs, using results to improve future investments and partner plans.