Ecommerce Web Experience Lead

Pearson; Phoenix (AZ); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Annual incentive program

Job summary

Pearson is hiring an Ecommerce Specialist to administer the public websites and content management systems for Pearson Virtual Schools. You will help define and optimize the customer web experience, ensure brand quality, and oversee new site content and features.

You will liaise with stakeholders and technical teams, manage multiple web projects in a fast-paced environment, and support the Digital Marketing team with web standards, accessibility, and performance.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Experience with website content management systems; Adobe Experience Manager (AEM) preferred.
• Experience using website analytics reporting platforms; Google Analytics preferred.

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages.
• Partner with internal teams and partner school representatives to understand audience needs and optimize pages for site conversion goals.
• Collaborate with creative and brand teams for content and design alignment; conduct QA and testing via site audits.
• Work with analytics, CRO and UX teams to design and implement A/B/multivariate tests and SEO strategies.
• Ensure brand, accessibility (WCAG), and design standards are followed.

Skills

HTML basics

Web analytics mindset

Project management

Collaboration across teams

Education

BA/BS in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

Job description

Pearson is hiring an Ecommerce Specialist to administer the public websites and content management systems for Pearson Virtual Schools. You will help define and optimize the customer web experience, ensure brand quality, and oversee new site content and features.

You will liaise with stakeholders and technical teams, manage multiple web projects in a fast-paced environment, and support the Digital Marketing team with web standards, accessibility, and performance.