Ecommerce Web Experience Lead

Pearson; Boston (MA); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson seeks an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and CMSs. You will shape web experiences, ensure brand quality, and oversee content and feature creation for consumer websites.

You’ll collaborate with internal teams to tailor content by audience, optimize pages for conversions, and support SEO, analytics, and accessibility initiatives in a fast-paced environment.

Qualifications

• BA/BS degree preferred in marketing, communications, technology or related field.
• Experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Experience with website content management systems; Adobe Experience Manager (AEM) preferred.
• Experience using website analytics platforms; Google Analytics preferred.
• Familiarity with A/B multivariate testing strategies and digital personalization tools.
• Strong time and project management skills.
• Ability to work independently and in a team in a collaborative environment.

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages.
• Partner with internal teams and partner school representatives to understand audience needs, create engaging content, and optimize pages for site conversion goals.
• Collaborate with creative and brand teams for content alignment.
• Conduct quality control and regular site audits and recommend improvements.
• Ensure content follows Pearson style guidelines and is accessible.
• Work with web development and UX teams to design mobile and desktop experiences.
• Assist analytics and CRO teams to plan and implement A/B and multivariate tests.
• Contribute to defining and implementing SEO strategies for website properties.
• Manage workflow to ensure timely delivery of campaigns.
• Stay updated on accessibility, mobile design, SEO and analytics best practices.
• Adhere to brand, accessibility and design standards.

Skills

HTML/CSS basics

Web analytics

A/B testing

WCAG accessibility awareness

SEO strategies

AEM (Adobe Experience Manager)

Cross-functional collaboration

Education

BA/BS degree in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

A/B testing tools

Job description

Pearson seeks an Ecommerce Specialist to administer Pearson Virtual Schools’ public websites and CMSs. You will shape web experiences, ensure brand quality, and oversee content and feature creation for consumer websites.

You’ll collaborate with internal teams to tailor content by audience, optimize pages for conversions, and support SEO, analytics, and accessibility initiatives in a fast-paced environment.