Ecommerce Web Experience Lead

Pearson; Indianapolis (IN); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Annual incentive program

Job summary

Pearson is seeking an Ecommerce Specialist to manage Pearson Virtual Schools’ public websites and content management systems. You will optimize user journeys, ensure brand and accessibility standards, and collaborate with UX, analytics and marketing teams.

You should have HTML/CSS basics, experience with AEM, and familiarity with Google Analytics and SEO strategies. The role requires strong project management and cross-functional collaboration in a fast-paced environment.

Qualifications

• BA/BS degree in marketing, communications, technology or related field preferred.
• Proven experience in website marketing or digital marketing roles.
• Basic knowledge of HTML and CSS.
• Experience with AEM and analytics platforms (GA).
• Familiarity with A/B multivariate testing and digital personalization tools.

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools consumer branded websites and performance landing pages.
• Partner with internal teams to understand audience needs and optimize pages for conversions.
• Collaborate with creative and brand teams for content alignment.
• Conduct quality control and site audits to identify improvements.
• Ensure brand, accessibility and style guidelines are followed in all web content.

Skills

HTML/CSS basics

AEM experience

Analytics (GA)

SEO strategies

Project management

Communication skills

Education

BA/BS in marketing/communications/tech

Tools

Adobe Experience Manager (AEM)

Google Analytics

A/B Testing Tools

Job description

Pearson is seeking an Ecommerce Specialist to manage Pearson Virtual Schools’ public websites and content management systems. You will optimize user journeys, ensure brand and accessibility standards, and collaborate with UX, analytics and marketing teams.

You should have HTML/CSS basics, experience with AEM, and familiarity with Google Analytics and SEO strategies. The role requires strong project management and cross-functional collaboration in a fast-paced environment.