Ecommerce Strategy & Growth Operations Lead

TikTok; Seattle (WA); On-site; USD 116,000 - 198,000; Full time

Job summary

TikTok's Shoptab E-commerce Operations team is seeking a strategic Ops Lead to drive merchandise growth and merchant onboarding. You will collaborate with product, engineering, marketing, and category teams to optimize channel operations and deliver a seamless seller experience.

Responsibilities include refining marketing and channel strategies, developing lifecycle plans for merchants and products, standardizing cross-functional SOPs, and translating inbound operational needs into concrete

Qualifications

• Bachelor's degree or equivalent practical experience.
• 3+ years of experience in e-commerce or strategy operations
• Strong analytical and problem-solving skills, with proven experience in using data to drive strategic decisions and measure performance.
• Excellent communication and interpersonal skills, with the ability to build consensus and collaborate effectively with diverse cross-functional teams.
• Demonstrated ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.

Responsibilities

• Shoptab Marketing and Channel Operations Strategy: Iterate on Shoptab marketing during campaigns and BAU periods, as well as channel operations. Collaborate with cluster and product teams to upgrade the user reception and supply of mall channels, forming a refined matching mechanism that optimizes resources including traffic distribution, banners, search recommendation slots, and subsidies. Leverage data insights to drive merchant product growth and enhance user experience.
• Merchandising & Seller Strategy: Develop and execute comprehensive lifecycle management and strategies covering merchant and product onboarding, cold-start incubation, growth, and maturity. Based on the product characteristics and customer demand of different categories, establish clear mall operational pathways, tiered prioritization, and support mechanisms. Utilize mall traffic and platform resources to accelerate the shelf growth of key merchants and products.
• Cluster Collaboration & SOPs: Partner with category teams to establish and standardize cross-functional standard operating procedures (SOPs). This includes co-defining product selection logic, recruitment processes, and joint support mechanisms to ensure seamless collaboration and scalable growth through Shoptab.
• Product Collaboration & Resource Management: Act as a key stakeholder for product development in shoptab scenario by evaluating inbound operational requirements and translating them into clear product solution proposals and managing product channel resources to increase utilization efficiency.

Skills

Analytical skills

Problem-solving

Communication skills

Cross-functional collaboration

Project management

Education

Bachelor's degree or equivalent

Job description

TikTok's Shoptab E-commerce Operations team is seeking a strategic Ops Lead to drive merchandise growth and merchant onboarding. You will collaborate with product, engineering, marketing, and category teams to optimize channel operations and deliver a seamless seller experience.

Responsibilities include refining marketing and channel strategies, developing lifecycle plans for merchants and products, standardizing cross-functional SOPs, and translating inbound operational needs into concrete