Ecommerce Site Merchandising Strategist

pgatoursuperstore; Roswell (GA); On-site; USD 55,000 - 85,000; Full time

Job summary

PGA TOUR Superstore in Roswell, GA is seeking a Digital Site Specialist who will shape online merchandising strategy, manage site content, and optimize the omnichannel customer experience to drive sales and loyalty.

You will analyze sales data, optimize categories, partner with merchandising and creative teams, run A/B tests, and contribute to analytics reporting across Google Analytics and Adobe Analytics.

Qualifications

• 2-4 years of Ecommerce Site Merchandising experience.
• Bachelor's degree in related field required.
• Very organized, detail oriented, and takes initiative.
• Able to turn data into actionable insights.
• Strong analytical skills and strategic mindset.
• Able to prioritize and be agile in a fast-paced environment.
• Experience in managing web merchandising across multiple device types.
• Knowledge of online marketing and understanding of marketing channels.
• A/B testing experience preferred.
• Experience with Salesforce Commerce Cloud or related software, Google Analytics, Adobe Analytics, digital asset management strongly preferred.

Responsibilities

• Partner with merchandising and creative team to plan the website content for each season factoring in key customer messages, our merchandise strategy, and content initiatives.
• Daily management of site content including homepage assets, category pages, curated shops, site banners, and landing pages.
• Ensure customers can find what they are looking for effortlessly through site navigation, site search, and suggest areas for optimization based on customer and sales data.
• Innovate new storytelling concepts to better serve up inspiration and cross-selling on homepage and category pages (ex. Shop the Look, Bundles, Recos/Buyers Picks, etc).
• Analyze and report on quantitative and qualitative insights - Ecommerce metrics, trends, market landscape, and make them actionable.
• Assist with analytics and reporting, measure and report KPI/Analytics and assess against goals.
• Contribute to the experimentation and UX feature roadmap.
• SEO optimization projects throughout the site.
• Implement site merchandising A/B testing to increase site conversion.
• Manage product images, descriptions, turn on dates, and other content to ensure accuracy.
• Assist with assigning and tracking product inventory.
• Assist with forecasting and product-assortment intelligence.
• Collaborate with team to create landing pages for improved user experience.

Skills

Ecommerce Site Merchandising

Analytics

AB testing

Data-driven

Education

Bachelor's degree

Tools

Salesforce Commerce Cloud

Google Analytics

Adobe Analytics

Digital Asset Management

Job description

PGA TOUR Superstore in Roswell, GA is seeking a Digital Site Specialist who will shape online merchandising strategy, manage site content, and optimize the omnichannel customer experience to drive sales and loyalty.

You will analyze sales data, optimize categories, partner with merchandising and creative teams, run A/B tests, and contribute to analytics reporting across Google Analytics and Adobe Analytics.