Digital Site Specialist

pgatoursuperstore; Roswell (GA); On-site; USD 55,000 - 85,000; Full time

Job summary

PGA TOUR Superstore in Roswell, GA is seeking a Digital Site Specialist who will shape online merchandising strategy, manage site content, and optimize the omnichannel customer experience to drive sales and loyalty.

You will analyze sales data, optimize categories, partner with merchandising and creative teams, run A/B tests, and contribute to analytics reporting across Google Analytics and Adobe Analytics.

Qualifications

• 2-4 years of Ecommerce Site Merchandising experience.
• Bachelor's degree in related field required.
• Very organized, detail oriented, and takes initiative.
• Able to turn data into actionable insights.
• Strong analytical skills and strategic mindset.
• Able to prioritize and be agile in a fast-paced environment.
• Experience in managing web merchandising across multiple device types.
• Knowledge of online marketing and understanding of marketing channels.
• A/B testing experience preferred.
• Experience with Salesforce Commerce Cloud or related software, Google Analytics, Adobe Analytics, digital asset management strongly preferred.

Responsibilities

• Partner with merchandising and creative team to plan the website content for each season factoring in key customer messages, our merchandise strategy, and content initiatives.
• Daily management of site content including homepage assets, category pages, curated shops, site banners, and landing pages.
• Ensure customers can find what they are looking for effortlessly through site navigation, site search, and suggest areas for optimization based on customer and sales data.
• Innovate new storytelling concepts to better serve up inspiration and cross-selling on homepage and category pages (ex. Shop the Look, Bundles, Recos/Buyers Picks, etc).
• Analyze and report on quantitative and qualitative insights - Ecommerce metrics, trends, market landscape, and make them actionable.
• Assist with analytics and reporting, measure and report KPI/Analytics and assess against goals.
• Contribute to the experimentation and UX feature roadmap.
• SEO optimization projects throughout the site.
• Implement site merchandising A/B testing to increase site conversion.
• Manage product images, descriptions, turn on dates, and other content to ensure accuracy.
• Assist with assigning and tracking product inventory.
• Assist with forecasting and product-assortment intelligence.
• Collaborate with team to create landing pages for improved user experience.

Skills

Ecommerce Site Merchandising

Analytics

AB testing

Data-driven

Education

Bachelor's degree

Tools

Salesforce Commerce Cloud

Google Analytics

Adobe Analytics

Digital Asset Management

Job description

Overview

At PGA TOUR Superstore, we're always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we're dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates - driven by our vision to inspire people through golf and tennis.

Position Summary

PGA TOUR Superstore is looking for an experienced Digital Site Specialist to help us deliver a world-class site experience, which inspires new customers and builds loyal and lasting relationships with existing customers. The Digital Site Specialist at PGA TOUR Superstore is responsible for the strategy and support of online merchandising objectives for key product categories. This individual will analyze and leverage sales data, customer information and competitive benchmarking to identify opportunities to improve the omni channel customer shopping experience. This role will assist in the management of product assortments, provide input on marketing support, and be directly involved in the oversight of specific global product categories for the company's online business. The successful Digital Site Specialist for PGA TOUR Superstore will develop the strategy for how products come to life online, analyze KPI reporting on Ecommerce strategies and tactics, and make data backed recommendations to optimize the customer experience and drive sales.

Duties and Responsibilities

• Partner with merchandising and creative team to plan the website content for each season factoring in key customer messages, our merchandise strategy, and content initiatives.
• Daily management of site content including homepage assets, category pages, curated shops, site banners, and landing pages.
• Ensure customers can find what they are looking for effortlessly through site navigation, site search, and suggest areas for optimization based on customer and sales data.
• Innovate new storytelling concepts to better serve up inspiration and cross-selling on homepage and category pages (ex. Shop the Look, Bundles, Recos/Buyers Picks, etc).
• Analyze and report on quantitative and qualitative insights - Ecommerce metrics, trends, market landscape, and make them actionable.
• Assist with analytics and reporting, measure and report KPI/Analytics and assess against goals.
• Contribute to the experimentation and UX feature roadmap.
• SEO optimization projects throughout the site.
• Implement site merchandising A/B testing to increase site conversion..
• Manage product images, descriptions, turn on dates, and other content to ensure accuracy.
• Assist with assigning and tracking product inventory.
• Assist with forecasting and product-assortment intelligence.
• Collaborate with team to create landing pages for improved user experience.

Qualifications and Skills Required

• 2-4 years of Ecommerce Site Merchandising experience.
• Education: Bachelor's degree in related field required.
• Very organized, detail oriented, and takes initiative.
• Able to turn data into actionable insights.
• Strong analytical skills and strategic mindset.
• Able to prioritize and be agile in a fast-paced environment.
• Experience in managing web merchandising across multiple device types.
• Knowledge of online marketing and understanding of marketing channels.
• A/B testing experience preferred.
• Experience with Salesforce Commerce Cloud or related software, Google Analytics, Adobe Analytics, digital asset management strongly preferred.

Work Environment and Physical Requirements

Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional. Flexibility to work extended and varied hours as needed.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

Work Environment and Physical Requirements

Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional. Flexibility to work extended and varying hours as needed.

Travel

No travel requirements

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.