Ecommerce Site Launch & Optimization Lead

180 Fabletics LLC; El Segundo (CA); Hybrid; USD 71,000 - 75,000; Full time

Benefits offered by this job

Hybrid Work Schedule

Healthcare Plans

401k

Annual Bonus Program

Equity Program

Employee Discounts

Job summary

Fabletics, Inc. in El Segundo, CA, seeks a Site Merchandising & Ops Specialist to own TOM launch setup, QA, and end-to-end sale configuration while maintaining pages and assets for cross-brand projects.

The role is execution-focused (about 80% operations, QA, and reporting) with 20% merchandising support, growing into broader site optimization and AI-driven workflows across time zones.

Qualifications

• Bachelor's degree preferred, or equivalent practical experience.
• 2-4 years of professional experience in ecommerce, site merchandising, or digital marketing, including prior experience owning launch setup or site QA
• Hands-on page building in a CMS such as Builder.io or Shopify, plus working knowledge of product tagging/tag tree structures
• Strong Data skills: reconciling data and general understanding of ecommerce KPIs
• General understanding of AI tools (e.g., Claude, ChatGPT)
• Highly organized and methodical, with strong attention to detail and a track record of catching errors before they ship
• Excellent written and verbal communication; able to work effectively cross-functionally
• Self-starter who is dependable, proactive, and comfortable asking questions
• Strong critical thinking; troubleshoots basic technical issues independently before escalating
• Able to manage multiple projects and deadlines at once in a fast-paced environment

Responsibilities

• Own monthly Turn of Month (TOM) launch setup and Promotions end to end, including sale configuration, pre-launch site QA walk-throughs, and post-launch checks
• Perform QA across site and app content to catch errors before they reach customers
• Lead asset automation and import processes, including copying assets across regions (e.g., US to CA)
• Partner closely with the Site Merchandising Coordinator, who owns product creation, categorization, and tagging, on launch handoffs: you build and QA and finalize live execution
• Build and maintain pages in Builder.io, including core category pages, seasonal shops, and campaign landing pages
• Support color story and new color drop launches, coordinating specs with Dev and Design ahead of launch and tracking performance after
• Support execution of cross-brand initiatives
• Launch and manage A/B tests; pull results, update the test tracker, and flag discrepancies or items that need attention
• Own recurring reporting pulls and weekly status reporting
• Maintain organized documentation and trackers for site optimization and cross-brand projects
• Coordinate with Data Analytics, Product, Dev, Design, and Site Merch stakeholders to keep projects on schedule
• Communicate clearly and asynchronously with partners across time zones, including offshore team members
• Proactively surface issues and opportunities to improve team processes and tooling, including AI-driven workflows

Skills

Ecommerce merchandising

Data analysis

Communication

AI tools familiarity

Education

Bachelor's degree preferred

Tools

Builder.io

Shopify

Heap

Tableau

Job description

Fabletics, Inc. in El Segundo, CA, seeks a Site Merchandising & Ops Specialist to own TOM launch setup, QA, and end-to-end sale configuration while maintaining pages and assets for cross-brand projects.

The role is execution-focused (about 80% operations, QA, and reporting) with 20% merchandising support, growing into broader site optimization and AI-driven workflows across time zones.