Men’s Site Marketing Lead

Fabletics; El Segundo (CA); Hybrid; USD 94,000 - 110,000; Full time

Benefits offered by this job

Hybrid Work Schedule

Discretionary Paid Time Off

Summer Fridays

Healthcare Plans

Employee Discounts

401k

Annual Bonus Program

Equity Program

And More

Job summary

Fabletics is seeking a Site Marketing Manager (Fabletics Mens) to lead on-site experiences for the men’s business, translating brand strategy into homepage and landing pages that balance storytelling with performance.

You will partner with Brand, Creative, Site Merch, and Ecomm Ops to ensure cohesive messaging, manage launches end-to-end, analyze performance, and drive optimization across campaigns, launches, and key moments.

Qualifications

• 4–6+ years of experience in site marketing or e-commerce marketing.
• Experience supporting homepage and landing page experiences for a consumer brand.
• Experience executing campaigns and launches across digital channels.
• Experience partnering with Creative, Brand, Merch, and Ecomm Ops teams.
• Data-informed mindset with the ability to interpret performance and support optimization.
• Experience supporting a specific category or business (e.g., men’s) is a plus.
• Retail, fashion, or activewear experience preferred.
• Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Responsibilities

• Support the execution of site marketing campaigns, product launches, and seasonal moments for Fabletics Men.
• Translate brand and marketing priorities into homepage, landing page, and on-site storytelling.
• Execute site campaigns end-to-end, from briefing to launch to optimization.
• Partner with Brand, Creative, and Site Merch teams to ensure consistent messaging, product focus, and visual storytelling.
• Collaborate with Analytics teams to help balance brand storytelling with conversion performance.
• Support site marketing best practices, including asset hierarchy, messaging cadence, and customer journey.
• Manage timelines, approvals, and cross-functional dependencies to deliver on-time launches.
• Monitor performance and customer behavior, using insights to support optimization of site experiences.
• Contribute to planning and post-launch reviews, sharing learnings and recommendations.

Skills

Site marketing

E-commerce marketing

Campaign execution

Analytics collaboration

AI literacy

Cross-functional communication

Tools

Generative AI tools

Job description

Fabletics is seeking a Site Marketing Manager (Fabletics Mens) to lead on-site experiences for the men’s business, translating brand strategy into homepage and landing pages that balance storytelling with performance.

You will partner with Brand, Creative, Site Merch, and Ecomm Ops to ensure cohesive messaging, manage launches end-to-end, analyze performance, and drive optimization across campaigns, launches, and key moments.