Site Merchandising Manager

180 Fabletics LLC; El Segundo (CA); Hybrid; USD 90,000 - 95,000; Full time

Benefits offered by this job

Hybrid Work Schedule

Discretionary Paid Time Off

Summer Fridays

Healthcare Plans

Employee Discounts

401k

Annual Bonus Program

Equity Program

And More

Job summary

Fabletics, based in El Segundo, seeks a Site Merchandising Manager to own the online shopping experience from strategy through execution. You will drive site merchandising, PDP optimization, and performance insights, partnering with Product, Marketing, Creative, and Ops to maximize engagement and revenue.

The role emphasizes AI integration, data-driven storytelling, and scalable processes, with a hybrid work model and competitive rewards.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5–7+ years in ecommerce, site merchandising, or digital merchandising.
• Strong proficiency with analytics tools.
• Experience integrating AI tools into marketing workflows.
• Experience defining KPI frameworks and cross-functional alignment.
• Knowledge of traffic acquisition channels and their site impact.
• Deep understanding of customer experience and on-site merchandising.
• Proven ability to translate data into actionable strategies.
• Strong project management and communication skills.
• Foundational AI literacy preferred.

Responsibilities

• Own end-to-end site merchandising strategy and execution.
• Plan and execute site updates, launches, and promotions.
• Aggregate and present findings for monthly business reviews.
• Utilize performance data and AI insights to optimize placement and discovery.
• Collaborate with Product, Marketing, Creative, and Ops teams.
• Build scalable processes around site deliverables and launches.
• Optimize product detail pages with conversion-focused content.
• Monitor site performance and deliver actionable recommendations.
• Oversee visual asset production and timely delivery.
• Develop workflows for digital asset organization.

Skills

Analytics tools

AI in marketing

KPI framework

Traffic channels

Customer experience

Data-driven strategy

Project management

Cross-functional collaboration

AI literacy

Communication

Education

Bachelor’s degree or equivalent experience

Tools

Tableau

Heap Analytics

Constructor.io

Job description

Fabletics is currently looking for a Site Merchandising Manager. How do you fit in? We’re looking for a strategic, analytically minded Site Merchandising Manager to lead the online shopping experience from strategy through execution. In this role, you will own site merchandising, product presentation, and performance optimization — driving measurable impact on engagement, conversion, and revenue. You bring deep ecommerce expertise, a sharp eye for the customer journey, and the ability to move fluidly between data and creative execution. You thrive cross-functionally, operate with a high degree of ownership, and are energized by building the systems and processes that make great digital experiences scalable. This role reports into the Director, E-Commerce.

What you will do:

• Own end-to-end site merchandising strategy and execution, ensuring products are effectively presented to maximize engagement and sales
• Plan and execute site updates, including product launches, seasonal collaborations, and promotional events providing occasional early-morning or late-night support during major launches, site updates, or time-sensitive business needs
• Own collecting findings for monthly business review, synthesizing performance data, on-site insights, and cross-functional input (particularly with Ecommerce Operations) into a clear, cohesive narrative for department leadership
• Leverage performance data, including A/B testing and customer behavior insights to optimize product placement, navigation, and on-site discovery
• Utilize AI as a core component of analytical work, including hypothesis generation, exploratory analysis, pattern detection, insight synthesis, and narrative development
• Partner cross-functionally with Product, Marketing, Creative, and PC teams to drive the consumer journey while aligning with marketing priorities and inventory
• Build scalable processes around site deliverables, including calendar management and launch readiness standards
• Optimize and streamline product detail pages (PDPs) with compelling, conversion-focused content that is proven to perform
• Monitor and analyze site performance (conversion, AOV, revenue, engagement) and deliver regular actionable recommendations
• Oversee visual asset production and delivery, ensuring timely execution of high-quality creative
• Develop process for digital asset organization and merchandising workflows to support operational efficiency and speed to market

What you can bring:

• Bachelor’s degree or equivalent experience
• 5–7+ years of experience in ecommerce, site merchandising, or digital merchandising
• Strong proficiency with analytics tools (e.g., Tableau, Heap Analytics, Constructor.io)
• Demonstrated experience integrating AI tools into marketing workflows to drive efficiency and reduce manual lift
• Experience defining KPI frameworks and resolving cross-functional metric misalignment
• Comprehensive knowledge of all traffic acquisition channels and their downstream impact on site behavior
• Deep understanding of customer experience, on-site merchandising, and conversion best practices
• Proven ability to translate data into actionable strategies that drive measurable results
• Strong project management and organizational skills with attention to detail
• Excellent cross-functional communication and collaboration skills
• Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Where we are:

This role will be based in our El Segundo Headquarters

Compensation & Total Rewards:

At Fabletics, we believe work and life should fit together!We continue to build a culture of flexibility, to empower you to do your best and put yourself first.Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey.

• Hybrid Work Schedule*
• Discretionary Paid Time Off*
• Summer Fridays*
• Healthcare Plans
• Employee Discounts
• 401k
• Annual Bonus Program
• Equity Program*
• And More

The annual base salary range for this position is from $90,000-$95,000.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. At Fabletics our mission is to be the world's most fashionable, innovative and inclusive active lifestyle brand. Fabletics has been recognized as a Great Place to Work for multiple consecutive years with a positive work environment where innovation is rewarded, female leadership is championed, diversity is celebrated, and work-life balance is encouraged. We attribute our success to a culture of innovation that spans across our global offices including our Corporate HQ in El Segundo, CA! Diversity & Inclusion: At Fabletics, we believe in creating a diverse, inclusive, and equitable environment. Fabletics believes it’s important that all our employees feel supported and empowered to be themselves, and we want to celebrate all of the amazing ways that our people bring different experiences to the table and make us better. Fabletics Cares: Our mission with Fabletics Cares is to Foster an authentically inclusive community by championing health and wellness for all. Follow us on LinkedIn to check out the latest happenings at Fabletics, open job positions and connect with employees. Want a closer look at our company culture? Check out our Fabletics Careers Instagram to see employee spotlights, a look inside our office and fun company events.