Ecommerce Product Manager

Steinhafels; Okauchee Lake (WI); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Employee discount

Comprehensive benefits

Competitive compensation

Job summary

Steinhafels is seeking an Ecommerce Product Manager to lead the strategy, performance, and growth of steinhafels.com from our Waukesha, WI office. You will collaborate with merchandising, IT, and agency partners to deliver an exceptional online shopping experience and drive revenue and conversion improvements.

You will own the product roadmap, oversee the ecommerce tech stack, and apply data-driven testing to optimize KPIs such as conversion, AOV, and CLV.

Qualifications

• Requires a bachelor's degree in marketing or related field.
• Minimum 5+ years of product management experience in a B2C ecommerce environment.
• Experience with Shopify configuration and management.
• Proficiency in GA4, heatmapping tools, and split-testing methodologies.
• Understanding of UX design best practices and consumer behavior in digital retail.

Responsibilities

• Define, manage, and execute the product roadmap for the B2C site, balancing quick wins with long-term strategic initiatives.
• Own ecommerce performance and establish priorities based on revenue, conversion rate, AOV, and other KPIs.
• Oversee tech stack and integrations (ERP, CRM, inventory) and localized merchandising tools.
• Support digital campaigns and coordinate external partners to deploy bug-free code.

Skills

GA4

Heatmapping

A/B testing

UX design

Shopify

Product strategy

Education

Bachelor's in Marketing

Tools

Shopify

Job description

Overview

Steinhafels is seeking an Ecommerce Product Manager to lead the strategy, performance, and continued growth of steinhafels.com. This role is responsible for creating an exceptional online shopping experience, identifying opportunities to increase revenue and conversion, and leading ecommerce initiatives from concept through execution. This position would work in our Waukesha, WI corporate office.

As a key member of our Marketing team, you'll collaborate with merchandising, IT, and external development partners to bring innovative ideas to life. We're looking for someone who combines strategic thinking, technical knowledge, and a strong understanding of customer behavior to make a measurable impact on our business.

Founded in 1934, Steinhafels is a family-run, 100% employee-owned company. Our associates have voted us a Top Workplace in Southeast Wisconsin ten times! We offer competitive compensation, comprehensive benefits, a generous employee discount, and a culture that puts people first.

Responsibilities

• Define, manage, and execute the product roadmap for our B2C site, balancing quick wins with long-term strategic initiatives
• Own ecommerce performance and establish priorities based on revenue, conversion rate, average order value, customer behavior, and other key performance indicators.
• Provide guidance and structure to Ecommerce team and affiliated departments to best align roles and responsibilitiesEstablish the testing and optimization strategy for the ecommerce experience, using customer behavior and performance data to prioritize opportunities and measure results.
• Oversee our tech stack, including the theme architecture, third-party apps, custom integrations (ERP, CRM, inventory systems), and localized merchandising toolsDrive initiatives to increase key ecommerce KPIs (e.g., AOV, conversion rate, bounce rate, customer lifetime value) using tools like Google Analytics 4, Hotjar, and Shopify Analytics to back up product decisionsHelp support digital campaigns, partner with the creative team on asset implementation, and coordinate external agency partners to deploy bug-free code
• Address unique challenges such as shipping, creating intuitive product variants (fabrics, sizes, finishes), and enhancing high-consideration visual tools (e.g., 3D view, AR, or room planners)

Qualifications

• Requires a bachelor's degree in marketing or related field and a minimum of 5+ years of product management experience, specifically within a B2C ecommerce environment
• Prior hands on experience managing and configuring Shopify is a plus
• Proficiency in Google Analytics 4 (GA4), heatmapping tools and split-testing methodologies
• Proven ability to translate business needs into clear technical specs
• Experience in UX design best practices and understanding of consumer behavior in digital retail

Zipcode

53186