Product Manager - Digital/eCommerce

Eastern Lift Truck Co.; City of Pewaukee (WI); On-site; USD 105,000 - 145,000; Full time

Job summary

Boelter is seeking a Digital Product Manager to own the digital experiences across B2B and B2C channels, driving online revenue growth and improved conversion. You will collaborate with business stakeholders, engineering, and design to optimize discovery, product pages, and checkout.

The role focuses on analytics-driven improvements, experimentation, and personalization to maximize CLV and contract pricing opportunities for key accounts.

Qualifications

• Experience owning a digital product roadmap with measurable revenue impact.
• Ability to lead cross-functional teams in a SAFe environment.
• Strong proficiency in UX principles and conversion optimization.

Responsibilities

• Own the product roadmap for commerce and growth tied to revenue and AOV.
• Lead a Scrum team in SAFe, including backlog and PI planning.
• Serve as liaison between business stakeholders and product/engineering.
• Manage end-to-end funnel from discovery to purchase to boost conversion.
• Own onsite search performance, relevance, and filters to drive revenue.
• Drive up-sell/cross-sell via recommendations and A/B testing.
• Set UX standards for navigation, PDPs, PLPs, cart, and checkout.
• Lead a continuous experimentation roadmap using analytics and heatmaps.
• Develop personalization and CLV strategies for B2B accounts

Skills

Roadmap ownership

SAFe Scrum

Cross-functional teamwork

UX best practices

A/B testing

Analytics

Lifecycle management

B2B/B2C experience

Stakeholder management

Job description

Digital Product Manager

Boelter | Pewaukee, WI

Belong to the Boelter community that brings people together...

We value the individual where your unique perspective builds a stronger community and fuels our passion for authentic relationships.

For 95+ years, Boelter has helped customers create unforgettable experiences across the restaurant supply, hospitality, and beverage industries — from commercial kitchen design to tabletop styling. We're looking for a Digital Product Manager to join our Digital Product Team and drive commerce, growth, and revenue outcomes across our digital ecosystem.

About the Role

This role owns the digital experiences that grow online revenue, improve conversion, and deepen customer lifetime value across Boelter's B2B and B2C channels — from the

moment a customer discovers Boelter online through final purchase.

What You'll Do

• Own the product roadmap for commerce and growth, tying features directly to revenue, AOV, and acquisition targets
• Manage a scrum team within a SAFe environment, owning backlog prioritization, sprint planning, and PI Planning
• Serve as the key liaison between business stakeholders and product/engineering teams
• Manage the end-to-end funnel — discovery, consideration, and purchase — optimizing each stage to reduce friction and drive conversion
• Own onsite search performance, including relevance tuning, faceted filtering, and search-driven revenue
• Drive upsell/cross-sell strategy through recommendation engines, A/B testing, and merchandising collaboration
• Set UX standards for navigation, PDPs, PLPs, cart, and checkout, partnering with design and engineering
• Lead a continuous experimentation roadmap using analytics, heatmaps, and user research
• Develop personalization and CLV strategies, including B2B account-based features like contract pricing and custom catalogs

Success Metrics

• Online revenue growth, funnel conversion by stage, search conversion rate, recommendation-attributed revenue, AOV, customer acquisition/retention, CLV, and experiment win rate