Ecommerce Product Manager: Grow Revenue & UX

Steinhafels; Waukesha (WI); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Employee discount

People-first culture

Job summary

Steinhafels is seeking an Ecommerce Product Manager to lead the strategy, performance, and growth of steinhafels.com from our Waukesha, WI corporate office. You will drive online revenue, conversion, and the shopping experience for B2C customers.

Collaborate with merchandising, IT, and external developers to turn ideas into measurable results, leveraging GA4, heatmaps, and Shopify to optimize the ecommerce funnel and product variants.

Qualifications

• Bachelor's degree in marketing or related field and 5+ years in B2C ecommerce product management.
• Experience configuring Shopify is a plus.
• Proficiency with GA4, heatmaps, and A/B testing methodologies.
• Strong understanding of user experience and consumer behavior in digital retail.
• Ability to translate business needs into clear technical specifications.

Responsibilities

• Define, manage, and execute the product roadmap for our B2C site, balancing quick wins with long-term strategic initiatives.
• Own ecommerce performance and establish priorities based on revenue, conversion rate, average order value, customer behavior, and other KPIs.
• Provide guidance and structure to Ecommerce team and affiliated departments to best align roles and responsibilities.
• Establish the testing and optimization strategy for the ecommerce experience, using customer behavior and performance data to prioritize opportunities and measure results.
• Oversee our tech stack, including theme architecture, third-party apps, custom integrations, and localized merchandising tools.
• Drive initiatives to increase key ecommerce KPIs using tools like GA4, heatmaps, and Shopify Analytics to back up product decisions.
• Help support digital campaigns, partner with the creative team on asset implementation, and coordinate external agency partners to deploy bug-free code.
• Address challenges like shipping, creating intuitive product variants, and enhancing high-consideration visual tools.

Skills

GA4 analytics

Heatmaps

A/B testing

UX design

Consumer behavior

Education

Bachelor's degree in marketing or related field

Tools

Shopify

Job description

Steinhafels is seeking an Ecommerce Product Manager to lead the strategy, performance, and growth of steinhafels.com from our Waukesha, WI corporate office. You will drive online revenue, conversion, and the shopping experience for B2C customers.

Collaborate with merchandising, IT, and external developers to turn ideas into measurable results, leveraging GA4, heatmaps, and Shopify to optimize the ecommerce funnel and product variants.