E-Commerce Product Manager

Biltmore; Asheville (NC); On-site; USD 100,000 - 150,000; Full time

Job summary

The E-commerce Product Manager will own the Shopify Plus product lifecycle and drive the Biltmore Shop technology roadmap, focusing on building, testing, iterating, and scaling high-converting e-commerce experiences that deepen customer engagement.

You will collaborate with design, development, and marketing to grow DTC, subscription, and marketplace businesses, driving conversion, retention, and AOV while delivering measurable business growth across a broad tech stack.

Qualifications

• Two- or four-year degree strongly preferred.
• At least 5 years of product management experience with a focus on DTC e-commerce.
• Strong expertise in Shopify Plus: themes, apps, APIs, checkout extensibility, and integrations.
• Strong knowledge of U.S. eCommerce laws, PCI DSS, ADA/WCAG standards.
• Familiarity with analytics tools (Adobe/Google Analytics) and CRO best practices.
• Preferably, experience implementing Shopify POS for omnichannel retail.
• Demonstrated commitment to delivery of world‑class guest service; leadership skills.
• Experience managing multiple agencies and third‑party partners.
• Strong analytical skills, both qualitative and quantitative
• Excellent interpersonal and communication skills; able to convey information clearly, and concisely.
• Outstanding planning, organizational, time/project management skills; prioritizes/multi‑tasks under deadline.

Responsibilities

• Own the end-to-end Shopify Plus product lifecycle, including roadmap definition, backlog management, and feature prioritization.
• Align digital roadmap with corporate strategy to identify synergies and enhance consumer experience.
• Champion best practices in eCommerce compliance, data privacy, and accessibility standards.
• Create Product Requirement Documents (PRDs) that clearly define product scope, success metrics, and implementation details.
• Define KPIs and success metrics; continuously measure and iterate to improve engagement and conversion.
• Monitor and optimize the customer experience across our ecommerce platform, with a focus on acquisition, conversion, and retention.
• Serve as the central liaison between business, design, engineering, and agency partners to deliver unified commerce experiences.
• Provide day-to-day leadership and direction to the Ecommerce Coordinator, including prioritizing work, setting expectations, and supporting ongoing development and performance.

Skills

Product management

E-commerce strategy

Analytical skills

Communication skills

Leadership

Education

Bachelor’s or Associate degree

Tools

Shopify Plus

Shopify themes

Shopify apps

Shopify checkout extensibility

ShipStation

Klaviyo

Google Analytics

Crazy Egg

Job description

Job Summary

The E-commerce Product Manager owns and is responsible for evolving Biltmore Shop’s e-commerce ecosystem. This role will define and drive the Biltmore Shop technology roadmap with a focus on building, testing, iterating, and scaling what works. The Product Manager will collaborate closely with design, dev, and marketing to build seamless, high-converting experiences that deepen customer engagement.

Job Description

The Product Manager is a key member of the Biltmore Shop team, supporting e-commerce growth initiatives across DTC, subscription, and marketplace businesses. This role will work closely with Marketing Technology and Corporate Technology teams to build and execute against our product roadmap, directly impacting conversion rates, customer retention, acquisition, AOV & LTV.

This role requires hands‑on experience in ecommerce digital product management, ideally including a broad tech stack — Shopify, ShipStation, Klaviyo, Google Analytics, Crazy Egg, and various Shopify applications- to deliver product experiences that drive measurable business growth.

Essential Job Duties

• Own the end-to-end Shopify Plus product lifecycle, including roadmap definition, backlog management, and feature prioritization.
• Align Biltmore Shop’s digital roadmap with broader corporate strategy to identify synergies and enhance consumer experience.
• Champion best practices in eCommerce compliance, data privacy, and accessibility standards.
• Create Product Requirement Documents (PRDs) that clearly define product scope, success metrics, and implementation details.
• Define KPIs and success metrics; continuously measure and iterate to improve engagement and conversion.
• Monitor and optimize the customer experience across our ecommerce platform, with a focus on acquisition, conversion, and retention
• Serve as the central liaison between business, design, engineering, and agency partners to deliver unified commerce experiences.
• Provide day-to-day leadership and direction to the Ecommerce Coordinator, including prioritizing work, setting expectations, and supporting ongoing development and performance.

Qualifications

• Two- or four-year degree strongly preferred. Additional training, education, and/or certification(s) preferred.
• At least 5 (5) years of product management experience with a focus on DTC e-commerce. Equivalent combination of education/experience considered.
• Strong expertise in Shopify Plus: themes, apps, APIs, checkout extensibility, and integrations.
• Strong knowledge of U.S. eCommerce laws, PCI DSS, ADA/WCAG standards.
• Familiarity with analytics tools (Adobe/Google Analytics) and CRO best practices.
• Preferably, experience implementing Shopify POS for omnichannel retail.
• Demonstrated commitment to delivery of world‑class internal/external guest service; proven leadership skills.
• Experience managing multiple agencies and third‑party partners.
• Strong analytical skills, both qualitative and quantitative
• Excellent interpersonal and communication skills; able to convey information clearly, and concisely.
• Outstanding planning, organizational, time/project management skills; keen attention to detail; prioritizes/multi‑tasks under deadline, can adapt; solid problem solver.
• Proactive, exercises good judgment; anticipates/troubleshoots.
• Professionally represents the company; reflects the company's core values; high ethical standards; builds positive working relationships.

Physical Requirements

• Some travel required; must have a valid driver's license.
• Required to lift up to 30 pounds occasionally.