Ecommerce Specialist

Morning Walk; Milwaukee (WI); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Comprehensive benefits package including medical, dental, and vision insurance

Company-paid life insurance

401(k) with company match

PTO available upon hire

Job summary

A performance branding company in Milwaukee is seeking an experienced E-Commerce Specialist to enhance online sales and drive performance marketing campaigns. The ideal candidate will have extensive ecommerce experience, a proactive mindset, and strong analytical skills. Responsibilities include developing strategies, managing campaigns, and analyzing KPIs. Competitive benefits and a fun office culture are offered.

Qualifications

• 3-5 years of ecommerce experience, ideally in DTC and travel verticals.
• Proactive mindset with proven ability to manage and scale campaigns.
• Excellent communication skills demonstrating professionalism.

Responsibilities

• Develop and execute ecommerce strategies to increase online sales.
• Plan and manage performance marketing campaigns across various platforms.
• Monitor and analyze ecommerce KPIs to derive actionable insights.

Skills

Ecommerce experience

Analytical mindset

Communication skills

Problem solving

Teamwork mindset

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Amazon Ads

Google Analytics

Shopify

Job description

Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth.

We’ve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward. Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM, and Analytics.

We are fortunate to have a portfolio of passionate, purpose-led clients and are privileged to work on their exciting, dynamic brands across myriad industries and sectors.

Job Description

Morning Walk is looking for a strategic and results-oriented E-Commerce Specialist to support both our internal initiatives and client ecommerce efforts.

What You’ll Do

• Develop and execute ecommerce strategies to increase online sales, traffic and revenue.
• Plan, launch and manage performance marketing campaigns across Google, Meta, TikTok, Amazon, and Programmatic, with a focus on driving profitable growth for clients.
• Partner with creative, content and CRM/data teams to deliver conversion-focused online experiences, including product launches, promotional calendars, and product storytelling.
• Set up and monitor tracking systems using GA4, Meta CAPI, UTM – using appropriate 3rd party partners (i.e. Skai, Triple Whale, Rockerbox) with UTM parameters to ensure accurate campaign measurement and reporting.
• Monitor and analyze ecommerce KPIs—including conversion rates, bounce rates, AOV, ROAS, TACoS and customer retention—and translate insights into actionable optimizations, including A/B testing strategies.
• Audit client ecommerce sites and provide data-backed recommendations to improve user experience, conversion funnels, SEO, merchandising, and adherence to MAP pricing policies.
• Manage Shopify integrations, Google Merchant Center connections, etc. ultimately driving incremental sales lift, then generating performance reports to support data-driven decision-making.
• Conduct market and competitor research to identify growth opportunities and incorporate ecommerce trends and platform updates into client strategies.
• Stay ahead of emerging tools, technologies, and best practices, serving as a strategic partner to clients in growing their online revenue.
• Maintain a high level of attention to detail, proactively identifying and resolving issues before they impact performance.

What You’ll Bring

• 3-5 years of ecommerce experience, ideally in DTC and travel verticals.
• Proactive mindset and proven ability to manage and scale campaigns with a strong analytical mindset.
• Ecommerce expertise through hands-on experience with Google Ads (Search, Shopping, PMax), Meta Ads, TikTok, Amazon Ads (PPC, DSP), Google Analytics, and ecommerce platforms (Shopify, WooCommerce) & Data and reporting (Rockerbox, Triple Whale, Skai, Looker Studio) tools.
• Excellent written and verbal communication skills that demonstrate poise and professionalism.
• Ability to problem solve with grace and think outside of the box when navigating complex issues.
• Eagerness to thrive in a collaborative cross functional fast-paced, client-focused environment where driving results and delivering clear, effective communication strategies are paramount.
• Detail-oriented with strong organizational and time management skills.
• Fun ideas and teamwork mindset to an equally fun and dynamic team.
• Shopify fluency, including integrations, reporting, and catalog management.
• Bachelor’s degree in Marketing, Business, or a related field preferred.

What We Offer

• Great office setting in Milwaukee’s Third Ward
• Comprehensive benefits package including medical, dental, and vision insurance
• Company-paid group life insurance, plus short-term and long-term disability coverage
• 401(k) with company match
• PTO available upon hire and paid holidays
• Fun office perks and a collaborative team culture