Senior Ecommerce Digital Experience Lead

Staples; Framingham (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Inclusive culture

Flexible PTO

Employee discounts

Wellness programs

Job summary

Staples is seeking a senior digital leader to own the digital experience for a key category. You will drive conversion, revenue, and customer engagement by partnering with Merchandising, Marketing, Product, UX, Analytics, and Technology teams.

You will develop category roadmaps, analyze performance data, and steer testing to optimize site capabilities. The role requires strong leadership, strategic thinking, and a data-driven approach to growth.

Qualifications

• Strong ecommerce and digital merchandising experience with a deep understanding of customer shopping behaviors.
• Proven ability to develop and execute digital strategies that drive measurable business results.
• Strong analytical mindset with a passion for leveraging data to inform decisions and identify growth opportunities.
• Experience influencing stakeholders and driving results in highly matrixed organizations.
• Ability to work effectively at both strategic and tactical levels.
• Excellent project management and prioritization skills with the ability to manage multiple initiatives simultaneously.
• Strong communication and presentation skills with experience engaging senior leaders.
• Collaborative leadership style with the ability to influence without direct authority.
• Entrepreneurial mindset with a strong sense of ownership and accountability.
• Passion for coaching, developing, and growing team members.

Responsibilities

• Lead the digital experience and business performance for a key category, driving conversion, revenue, margin, and customer engagement.
• Develop and execute category digital strategies and roadmaps, securing alignment and buy-in from senior leadership.
• Partner closely with Merchandising, Marketing, Product, UX, Content, Analytics, and Technology teams to deliver a best-in-class customer experience.
• Utilize web analytics, customer insights, and performance data to identify opportunities and drive business growth.
• Drive go-to-market activation and execution for major category initiatives and seasonal events.
• Influence product roadmaps and define business requirements that improve site capabilities and customer experience.
• Identify, prioritize, and execute opportunities for innovation, optimization, and category growth.
• Influence testing and experimentation roadmaps to improve conversion and site performance.
• Develop executive-level communications, presentations, and business recommendations.
• Manage competing priorities and balance requests across multiple merchant and stakeholder groups.
• Lead, coach, and develop a team of Digital Experience associates while fostering a culture of accountability, collaboration, and results.

Skills

Ecommerce experience

Digital merchandising

Stakeholder influence

Strategic & tactical

Project management

Communication & presentation

Collaborative leadership

Entrepreneurial mindset

Coaching & development

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft Excel

Microsoft PowerPoint

Adobe Analytics

Power BI

Bloomreach CMS

Job description

Staples is seeking a senior digital leader to own the digital experience for a key category. You will drive conversion, revenue, and customer engagement by partnering with Merchandising, Marketing, Product, UX, Analytics, and Technology teams.

You will develop category roadmaps, analyze performance data, and steer testing to optimize site capabilities. The role requires strong leadership, strategic thinking, and a data-driven approach to growth.