Ecommerce Operations Lead — Shopify & CRM

Milani Cosmetics; Culver City (CA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health Care Plan (Medical, Dental &amp

Retirement Plan (401k)

Life Insurance

Generous Vacation Time Policy

Family Leave

Disability Insurance

Hybrid work environment

Dog-Friendly HQ

Job summary

Milani Cosmetics seeks a dynamic leader to run the Milani Cosmetics DTC website. Reporting to the Director of Ecommerce, this role oversees day-to-day site operations, CRM management, monthly close, reconciliations, and analysis to drive growth.

You will manage Shopify, execute launches and campaigns, optimize PDPs, and coordinate with Marketing and Creative teams to deliver compelling content and results. Hybrid on-site in Culver City.

Qualifications

• Bachelor's degree in Business, Marketing, Ecommerce, Finance, or related field.
• Minimum of 3 years of ecommerce or digital commerce experience, preferably in consumer products, beauty, or retail.
• Hands-on experience managing Shopify or similar ecommerce platforms.
• Strong analytical skills with experience using GA4, Shopify Analytics, Looker Studio, or comparable tools.
• Advanced Excel skills including Pivot Tables, XLOOKUP, SUMIFS, INDEX/MATCH, and reporting.
• Excellent project management and organizational abilities with multiple priorities.
• Experience with PIM/DAM platforms such as Salsify, Syndigo, Pattern PXM, Bynder, Brandfolder, Canto, or similar.
• Familiarity with product data governance, taxonomy, metadata, digital asset organization, and content syndication.

Responsibilities

• Manage day-to-day operations of Milani's Shopify ecommerce website.
• Execute product launches, promotional campaigns, merchandising updates, and seasonal site changes.
• Manage CRM programs including email marketing, SMS, segmentation, lifecycle campaigns, and retention initiatives.
• Analyze customer behavior using Shopify, Google Analytics, Attentive, and other ecommerce tools to identify growth opportunities.
• Coordinate website content updates with Creative, Brand Marketing, and Product Marketing teams.
• Oversee monthly ecommerce financial close, account reconciliations, sales reporting, and variance analysis.
• Support Marketing and Sales by updating PDPs across retailer sites and marketplaces to align with brand standards.
• Collaborate with Customer Service to improve online shopping experience.
• Manage relationships with ecommerce partners and vendors including Shopify apps and CRM platforms.
• Develop monthly/quarterly performance reports with actionable insights.

Skills

Analytical skills

Project management

Organizational skills

Communication

Team collaboration

Education

Bachelor's degree in Business, Marketing, Ecommerce, Finance, or related field

Tools

Shopify

GA4 / Google Analytics

Looker Studio

Pivot Tables

XLOOKUP

SUMIFS

INDEX/MATCH

Salsify

Bynder

Job description

Milani Cosmetics seeks a dynamic leader to run the Milani Cosmetics DTC website. Reporting to the Director of Ecommerce, this role oversees day-to-day site operations, CRM management, monthly close, reconciliations, and analysis to drive growth.

You will manage Shopify, execute launches and campaigns, optimize PDPs, and coordinate with Marketing and Creative teams to deliver compelling content and results. Hybrid on-site in Culver City.