Ecommerce Merchandising Specialist - Optimize UX

Allparts, Inc.

Madison (IN)

On-site

USD 70,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Paid time off

401k with company match

Employee stock purchase plan

Parental leave

Job summary

SuperATV, now part of Dorman Products, seeks an experienced eCommerce UX/merchandising specialist to own and optimize our customer-facing shopping experience across homepage, category, and product pages. You will build and QA homepage content, merchandising rules, promotions, and on-site messaging within Magento/Shopify, while leveraging Dynamic Yield and GA4 data for improvements.

This role emphasizes collaboration with marketing, product, and development teams to drive revenue and user

Qualifications

3+ years in eCommerce UX or merchandising.
Experience in a customer-facing business such as a retailer or brand.
Proficiency in eCommerce platforms (Magento, Shopify).
Hands-on with site search platforms, Dynamic Yield or other A/B testing/personalization tools, CMS tools, merchandising tools, analytics platforms, and light HTML/CSS.
Strong attention to detail with a blend of customer-first and performance-oriented thinking.
Effective communicator and collaborator across marketing, content, eCommerce, and technical teams.

Responsibilities

Own and optimize the customer-facing eCommerce experience across homepage, category, product listing, product detail, promotional, and campaign landing pages.
Execute site merchandising strategies that support revenue, conversion rate, AOV, engagement, product sell-through, brand storytelling, and business priorities.
Build, merchandise, manage, and QA homepage content, category pages, campaign landing pages, promotions, coupons, pricing updates, merchandising rules, and on-site messaging within Adobe/Magento/Shopify.
Optimize product presentation, category structure, navigation, filtering, sorting, site search, merchandising rules, Dynamic Yield personalization, and cross-sell opportunities to improve targeting and discoverability.
Analyze site performance, user behavior, conversion data, and merchandising results using GA4 and Mouseflow to identify opportunities and recommend actions.
Support test-and-learn opportunities, including A/B tests, merchandising experiments, UX enhancements, mobile optimization, and landing page improvements.
Partner with marketing, product, pricing, content, and development teams to translate commercial priorities into on-site execution.
Research competitive site experiences and eCommerce merchandising best practices to inform future improvements.