eCommerce Site Merchandising Specialist

Allparts, Inc.; Madison (IN); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

401k with company match

Employee stock purchase plan

Parental leave

Job summary

SuperATV, now part of Dorman Products, seeks an experienced eCommerce UX/merchandising specialist to own and optimize our customer-facing shopping experience across homepage, category, and product pages. You will build and QA homepage content, merchandising rules, promotions, and on-site messaging within Magento/Shopify, while leveraging Dynamic Yield and GA4 data for improvements.

This role emphasizes collaboration with marketing, product, and development teams to drive revenue and user

Qualifications

• 3+ years in eCommerce UX or merchandising.
• Experience in a customer-facing business such as a retailer or brand.
• Proficiency in eCommerce platforms (Magento, Shopify).
• Hands-on with site search platforms, Dynamic Yield or other A/B testing/personalization tools, CMS tools, merchandising tools, analytics platforms, and light HTML/CSS.
• Strong attention to detail with a blend of customer-first and performance-oriented thinking.
• Effective communicator and collaborator across marketing, content, eCommerce, and technical teams.

Responsibilities

• Own and optimize the customer-facing eCommerce experience across homepage, category, product listing, product detail, promotional, and campaign landing pages.
• Execute site merchandising strategies that support revenue, conversion rate, AOV, engagement, product sell-through, brand storytelling, and business priorities.
• Build, merchandise, manage, and QA homepage content, category pages, campaign landing pages, promotions, coupons, pricing updates, merchandising rules, and on-site messaging within Adobe/Magento/Shopify.
• Optimize product presentation, category structure, navigation, filtering, sorting, site search, merchandising rules, Dynamic Yield personalization, and cross-sell opportunities to improve targeting and discoverability.
• Analyze site performance, user behavior, conversion data, and merchandising results using GA4 and Mouseflow to identify opportunities and recommend actions.
• Support test-and-learn opportunities, including A/B tests, merchandising experiments, UX enhancements, mobile optimization, and landing page improvements.
• Partner with marketing, product, pricing, content, and development teams to translate commercial priorities into on-site execution.
• Research competitive site experiences and eCommerce merchandising best practices to inform future improvements.

Skills

eCommerce UX

Merchandising

A/B testing

Analytics

Cross-functional collaboration

Magento

Shopify

Dynamic Yield

HTML/CSS

GA4

Tools

Magento

Shopify

Dynamic Yield

CMS tools

Mouseflow

Analytics platforms

Job description

Location: Madison, IN, US, 47250

Company: Dorman Products

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands‑on, do‑it‑yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off‑road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Qualifications

Success in This Role Looks Like:

• A high‑performing, customer‑first shopping experience that is accurate, easy to shop, and aligned to business priorities.
• Measurable improvements in conversion rate, AOV, engagement, site usability, product discoverability, shopping friction, and sell‑through.
• Timely, on‑brand execution of homepage, category, promotional, pricing, and merchandising updates.
• Site performance, user behavior, and merchandising data are used to identify opportunities and recommend actions.
• A/B tests, site experience enhancements, mobile improvements, and landing page updates are supported with clear hypotheses and integrated into the site when successful.
• Site issues, content gaps, and functionality problems are identified early and resolved quickly through cross‑functional partnership.
• Competitive insights are translated into practical improvements to the SuperATV shopping experience.

Primary Duties

• Own and optimize the customer‑facing eCommerce experience across homepage, category, product listing, product detail, promotional, and campaign landing pages.
• Execute site merchandising strategies that support revenue, conversion rate, AOV, engagement, product sell‑through, brand storytelling, and business priorities.
• Build, merchandise, manage, and QA homepage content, category pages, campaign landing pages, promotions, coupons, pricing updates, merchandising rules, and on‑site messaging within Adobe/Magento/Shopify.
• Optimize product presentation, category structure, navigation, filtering, sorting, site search, merchandising rules, Dynamic Yield personalization, and cross‑sell opportunities to improve targeting, discoverability, and the shopping journey.
• Analyze site performance, user behavior, conversion data, and merchandising results using tools such as GA4 and Mouseflow to identify opportunities and recommend actions.
• Support test‑and‑learn opportunities, including A/B tests, merchandising experiments, UX enhancements, mobile optimization, and landing page improvements.
• Partner with marketing, product, pricing, content, and development teams to translate commercial priorities, promotional plans, inventory needs, and customer insights into clear on‑site execution.
• Research competitive site experiences and eCommerce merchandising best practices to inform future improvements.

Education / Experience

• 3+ years of experience in eCommerce UX or merchandising.
• Experience in a customer‑facing business such as a retailer or brand.
• Proficiency ineCommerce platforms (e.g., Magento, Shopify).
• Strong technical aptitude with hands‑on experience using site search platforms, Dynamic Yield or other A/B testing/personalization tools, CMS tools, merchandising tools, analytics platforms, and light HTML/CSS.
• Strong attention to detail with a blend of customer‑first and performance‑oriented thinking.
• Effective communicator and collaborator across marketing, content, eCommerce, and technical teams

#LI-NO1

#SuperATV

The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job‑related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate.

As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit‑sharing) and Discounted Employee Stock Purchase Plan.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com

Nearest Major Market: Bloomington Indiana
Nearest Secondary Market: Seymour
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