Ecommerce Content Strategist: PDP & Digital Shelf

Publicis Groupe ANZ; Troy Township (IL); Hybrid; USD 54,000 - 80,000; Full time

Benefits offered by this job

Paid Family Care

Adoption and fertility support

Pet adoption support

Flexible working arrangements

Tuition assistance

Flexible time off

Job summary

Publicis Commerce is seeking an Ecommerce content Specialist to craft PDP content and strategy for leading marketplaces. You will audit brands, define content strategies, and translate brand positioning into shopper-focused content across Amazon, Walmart, Kroger, Target, and other retailers.

The role focuses on PDP content development, digital shelf optimization, and cross-functional collaboration with account, creative, and production teams.

Qualifications

• Bachelor's degree in English, communications, advertising, marketing, business, or related field.
• 1-2+ years of relevant e-commerce experience at a retailer, CPG company, marketing agency, or advertising agency.
• Strong understanding of e-commerce data, analytics, content health reporting, and digital shelf performance.
• Superior verbal, written, presentation, listening, interpersonal, and cross-functional collaboration skills.
• High level of organization and attention to detail, with the ability to manage multiple products, retailers, workstreams, and deadlines.
• Self-starter with accountability, creativity, resourcefulness, a collaborative mindset, and a desire to improve and grow.
• Dynamic communication and leadership skills, with the ability to engage and influence varied audiences.
• Knowledge of current e-commerce trends, consumer packaged goods, and business philosophies around commerce.

Responsibilities

• Audit client brands and competitors across the digital shelf, and provide analysis and prioritized content-update recommendations.
• Advise clients on best-in-class digital content strategy and optimized product-page content for top retailers and marketplaces.
• Serve as a subject matter expert on e-commerce content, retailer requirements, product-page trends.
• Manage content health reporting and content analysis within relevant platforms and workbenches.
• Identify and track emerging product-page content formats and requirements, including A+ Content, Enhanced Brand Content, and Brand Stores.
• Complete audits and assessments of retailer, category, brand and competitive content based on indicators of digital visibility and conversion.
• Create and refine image-carousel messaging, below-the-fold content, enhanced content, and Brand Store content.
• Translate product information, features, benefits, claims, and brand positioning into clear content briefs for discovery and consideration.
• Develop content hierarchies and messaging frameworks across PDP elements, variations, and retailer environments.
• Collaborate with account and creative teams on concepts from ideation through production and deployment.
• Edit, proofread, and quality-check content for accuracy, grammar, brand voice, and retailer compliance.
• Partner with internal creative teams to ensure content strategies meet briefs and retailer requirements.
• Seek opportunities to apply efficient methodologies that improve speed to market while maintaining quality.
• Work cross-functionally to build end-to-end understanding of e-commerce processes, strategy, and the role of content.
• Demonstrate a collaborative, resourceful, and accountable approach, supporting the team and agency.
• Perform other duties as assigned by leadership.

Skills

Copywriting

E-commerce strategy

Digital Shelf

Education

Bachelor's degree in English, Communications, Advertising, Marketing, Business, or related field

Tools

Amazon Seller Central

Job description

Publicis Commerce is seeking an Ecommerce content Specialist to craft PDP content and strategy for leading marketplaces. You will audit brands, define content strategies, and translate brand positioning into shopper-focused content across Amazon, Walmart, Kroger, Target, and other retailers.

The role focuses on PDP content development, digital shelf optimization, and cross-functional collaboration with account, creative, and production teams.