Ecommerce Marketing Lead — Paid Ads & Growth

Ball Equipment; Michigan; On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Paid holidays and PTO/Sick days

Employer-paid health, dental, vision &

401(k) with employer match

Job summary

FixMyToys, the ecommerce division of Ball Equipment in Romeo, MI, is hiring a Digital Marketing Manager to drive advertising across Google, Amazon, eBay, and paid social. This hands-on leadership role directs PPC, Social Media, and Email & CRM specialists while optimizing campaigns for profitability.

The ideal candidate will manage budgets, analyze performance, and translate ROAS and ACOS into actionable insights.

Qualifications

• Experience managing multichannel digital advertising and budgets.
• Knowledge of analytics, conversion tracking, and measurement.
• Ability to interpret ROAS, ACOS, acquisition costs, and margin results.
• Experience managing specialists and optimizing campaigns directly.

Responsibilities

• Plan and manage advertising across Google, Amazon, eBay, paid social, website promos.
• Allocate budgets and optimize campaigns using ROAS, ACOS, acquisition costs, and margin.
• Oversee analytics, tracking, attribution, reporting, and testing; coordinate with IT and Development.
• Align promotions with Catalog, Pricing, and Purchasing; brief Creative Content on assets and deadlines.
• Lead PPC, Social Media, and Email & CRM specialists.

Skills

Multichannel advertising

Budget management

Analytics & measurement

Team leadership

Tools

Google Ads

Amazon Ads

eBay Ads

Paid social

Job description

FixMyToys, the ecommerce division of Ball Equipment in Romeo, MI, is hiring a Digital Marketing Manager to drive advertising across Google, Amazon, eBay, and paid social. This hands-on leadership role directs PPC, Social Media, and Email & CRM specialists while optimizing campaigns for profitability.

The ideal candidate will manage budgets, analyze performance, and translate ROAS and ACOS into actionable insights.