Digital Marketing Manager - Ecommerce Retail

Ball Equipment; Michigan; On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Paid holidays and PTO/Sick days

Employer-paid health, dental, vision &

401(k) with employer match

Job summary

FixMyToys, the ecommerce division of Ball Equipment in Romeo, MI, is hiring a Digital Marketing Manager to drive advertising across Google, Amazon, eBay, and paid social. This hands-on leadership role directs PPC, Social Media, and Email & CRM specialists while optimizing campaigns for profitability.

The ideal candidate will manage budgets, analyze performance, and translate ROAS and ACOS into actionable insights.

Qualifications

• Experience managing multichannel digital advertising and budgets.
• Knowledge of analytics, conversion tracking, and measurement.
• Ability to interpret ROAS, ACOS, acquisition costs, and margin results.
• Experience managing specialists and optimizing campaigns directly.

Responsibilities

• Plan and manage advertising across Google, Amazon, eBay, paid social, website promos.
• Allocate budgets and optimize campaigns using ROAS, ACOS, acquisition costs, and margin.
• Oversee analytics, tracking, attribution, reporting, and testing; coordinate with IT and Development.
• Align promotions with Catalog, Pricing, and Purchasing; brief Creative Content on assets and deadlines.
• Lead PPC, Social Media, and Email & CRM specialists.

Skills

Multichannel advertising

Budget management

Analytics & measurement

Team leadership

Tools

Google Ads

Amazon Ads

eBay Ads

Paid social

Job description

Digital Marketing Manager - Ecommerce Retail# Digital Marketing Manager - Ecommerce RetailRomeo, MI 48065-4918## OverviewSalary Range$70,000.00 - $100,000.00 Salary/yearPosition TypeFull Time## Description# **Digital Marketing Manager - Ecommerce Retail**Reports to: Vice President of Sales and MarketingLeads: PPC Specialist; Social Media Specialist; Email & CRM Marketing Specialist**About FixMyToys**FixMyToys is the ecommerce division of Ball Equipment, a family-owned Michigan business with roots dating back to 1944. What started as a passion for powersports has grown into a nationwide ecommerce operation specializing in genuine OEM parts, accessories, apparel, and gear for powersports and outdoor power equipment.Based in Romeo, Michigan, we're a team of people who bring different skills and experiences together to keep our business moving forward. From ecommerce and marketing to customer service, technology, and warehouse operations, there's a lot that goes into what we do. We take pride in our work, support one another, and believe that great people are what make a great business.## **Come Grow With Us**We're excited about what's ahead as we continue to expand our team and operations. Whether you're just starting your career or bringing years of experience, FixMyToys is a place where your ideas, hard work, and contributions matter.If you're looking for a team where you can make an impact and be part of something that's growing, we'd love to hear from you.## Role overviewLead FixMyToys’ advertising and customer marketing within approved budgets. Direct channel strategy, campaigns, and optimization using sales, margin, and performance data to drive profitable growth. This is a hands-on management position.## Responsibilities* Plan and manage advertising across Google, Amazon, eBay, paid social, website promotions, and approved marketing channels; set priorities and participate in execution.* Allocate budgets and optimize campaigns using ROAS, ACOS, acquisition cost, revenue, and profitability—not traffic alone.* Oversee analytics, conversion tracking, attribution, reporting, and testing; coordinate technical fixes with 81ohh IT and Development.* Align promotions with Catalog, Pricing, and Purchasing; brief Creative Content on audience, messaging, offers, assets, and deadlines.* Lead PPC, Social Media, and Email & CRM specialists. PPC owns paid advertising (including paid social); Social Media owns organic activity; Email & CRM owns targeted campaigns, automation, and retention.## What success looks likeAdvertising spend is measurable and focused on profitable growth. Campaigns align with products and creative resources, while testing and capable specialists improve performance.## **What We Offer:*** Competitive annual base pay of $70,000 - $100,000; commensurate with experience* Paid holidays and PTO/Sick days* 100% Employer Paid Health, HSA, dental, life, disability plus voluntary vision, life, long term disability benefits* 401(k) with employer match; 100% on first 3% of wage contributed, 50% on next 2%* Employee discounts on parts, units, and services* Supportive and collaborative team environment* Ongoing training and development in a growing industry## Qualifications## **Required qualifications*** Experience managing multichannel digital advertising and budgets.* Knowledge of analytics, conversion tracking, and measurement.* Ability to interpret ROAS, ACOS, acquisition costs, and margin results.* Experience managing specialists and optimizing campaigns directly.## **Preferred qualifications*** Google Ads, Amazon Ads, eBay advertising, and paid social.* Email marketing, segmentation, lifecycle campaigns, and automation.* E-commerce catalogs, product feeds, and merchandising.