Digital Marketing Manager - Ecommerce Retail

Fix My Toys; Romeo (MI); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive pay

Paid holidays & PTO

Health benefits

401(k) with match

Employee discounts

Job summary

FixMyToys, the ecommerce division of Ball Equipment based in Romeo, Michigan, seeks a Digital Marketing Manager to lead advertising across Google, Amazon, eBay, paid social, and email campaigns. You will set priorities, allocate budgets, and drive profitable growth while overseeing PPC, Social Media, and Email/CRM specialists.

The role reports to the Vice President of Sales and Marketing and offers a competitive base pay with comprehensive benefits, including health and retirement plans, and

Qualifications

• Experience managing multichannel digital advertising and budgets.

Responsibilities

• Plan and manage advertising across Google, Amazon, eBay, paid social, website promotions and approved channels; set priorities and execute.

Skills

Multichannel advertising

Budget management

Analytics

Conversion tracking

Team leadership

Tools

Google Ads

Amazon Ads

eBay Ads

Paid social platforms

Email marketing tools

Job description

Digital Marketing Manager - Ecommerce RetailReports to: Vice President of Sales and MarketingLeads: PPC Specialist; Social Media Specialist; Email & CRM Marketing SpecialistAbout FixMyToysFixMyToys is the ecommerce division of Ball Equipment, a family-owned Michigan business with roots dating back to 1944. What started as a passion for powersports has grown into a nationwide ecommerce operation specializing in genuine OEM parts, accessories, apparel, and gear for powersports and outdoor power equipment.Based in Romeo, Michigan, we're a team of people who bring different skills and experiences together to keep our business moving forward. From ecommerce and marketing to customer service, technology, and warehouse operations, there's a lot that goes into what we do. We take pride in our work, support one another, and believe that great people are what make a great business.Come Grow With UsWe're excited about what's ahead as we continue to expand our team and operations. Whether you're just starting your career or bringing years of experience, FixMyToys is a place where your ideas, hard work, and contributions matter.If you're looking for a team where you can make an impact and be part of something that's growing, we'd love to hear from you.Role overviewLead FixMyToys’ advertising and customer marketing within approved budgets. Direct channel strategy, campaigns, and optimization using sales, margin, and performance data to drive profitable growth. This is a hands-on management position.ResponsibilitiesPlan and manage advertising across Google, Amazon, eBay, paid social, website promotions, and approved marketing channels; set priorities and participate in execution.Allocate budgets and optimize campaigns using ROAS, ACOS, acquisition cost, revenue, and profitability—not traffic alone.Oversee analytics, conversion tracking, attribution, reporting, and testing; coordinate technical fixes with 81ohh IT and Development.Align promotions with Catalog, Pricing, and Purchasing; brief Creative Content on audience, messaging, offers, assets, and deadlines. Lead PPC, Social Media, and Email & CRM specialists. PPC owns paid advertising (including paid social); Social Media owns organic activity; Email & CRM owns targeted campaigns, automation, and retention.What success looks likeAdvertising spend is measurable and focused on profitable growth. Campaigns align with products and creative resources, while testing and capable specialists improve performance.What We Offer:Competitive annual base pay of $70,000 - $100,000; commensurate with experiencePaid holidays and PTO/Sick days100% Employer Paid Health, HSA, dental, life, disability plus voluntary vision, life, long term disability benefits401(k) with employer match; 100% on first 3% of wage contributed, 50% on next 2%Employee discounts on parts, units, and servicesSupportive and collaborative team environmentOngoing training and development in a growing industryRequired qualificationsExperience managing multichannel digital advertising and budgets.Knowledge of analytics, conversion tracking, and measurement.Ability to interpret ROAS, ACOS, acquisition costs, and margin results.Experience managing specialists and optimizing campaigns directly.Preferred qualificationsGoogle Ads, Amazon Ads, eBay advertising, and paid social.Email marketing, segmentation, lifecycle campaigns, and automation.E-commerce catalogs, product feeds, and merchandising.