Ecommerce Paid Media Analyst – Amazon & Social Ads

Air Lift Company; Lansing (MI); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Work/life balance culture

Professional development

Job summary

Air Lift is seeking a Digital Marketing Analyst in Lansing, MI to manage paid campaigns on Amazon, Walmart, and eBay, and to drive expansion into Reddit and TikTok. You will turn data into actionable insights to optimize ROAS and TACoS while supporting day-to-day marketplace operations.

The role sits within the eCommerce Marketing team, collaborating with creative, content, and leadership to align ad spend with product launches and pricing.

Qualifications

• 4+ years of paid media management, including 3+ years on Amazon platforms.
• Experience with campaign reporting and performance metrics (ROAS, ACoS, CTR, CVR, CPC).
• Strong analytical skills and ability to derive actions from large datasets.
• Hands-on experience with Amazon Ads campaigns and Seller/Vendor Central.
• Experience with Walmart Connect and eBay Promoted Listings is a plus.

Responsibilities

• Plan, run, and optimize always-on and promotional paid campaigns across Amazon, Walmart, and eBay.
• Lead expansion into new channels like Reddit and TikTok and assess scalability.
• Build weekly/monthly performance reports for leadership with insights and recommendations.
• Manage keyword bids, budgets, negative keywords, and placement strategies to hit ROAS targets.
• Coordinate with creative/content teams to refresh assets for each channel.
• Ensure listings and content updates across marketplaces stay aligned with brand messaging.
• Monitor and respond to seller central support tickets and brand protections issues.
• Partner with eCommerce Director to align ad spend with inventory and launches.

Skills

Paid media management

Amazon Ads

Campaign reporting

Analytical skills

Excel/Google Sheets

Communication

Education

Bachelor's degree in marketing, business, economics, or a related field

Tools

Amazon Seller Central

Vendor Central

Excel/Google Sheets

Looker Studio/Power BI

Job description

Air Lift is seeking a Digital Marketing Analyst in Lansing, MI to manage paid campaigns on Amazon, Walmart, and eBay, and to drive expansion into Reddit and TikTok. You will turn data into actionable insights to optimize ROAS and TACoS while supporting day-to-day marketplace operations.

The role sits within the eCommerce Marketing team, collaborating with creative, content, and leadership to align ad spend with product launches and pricing.