Growth-Driven Digital Marketing Analyst, eCommerce

Air Lift Performance

Lansing (MI)

On-site

USD 70,000 - 90,000

Full time

4 days ago

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Benefits offered by this job

Health benefits

401(k) with company match

Professional development

Job summary

Air Lift Performance seeks a Digital Marketing Analyst in Lansing, MI to own and optimize paid campaigns across Amazon, Walmart, and eBay, and to pilot expansion into Reddit and TikTok. You will turn campaign data into actionable insights, support day-to-day marketplace operations, and collaborate with the eCommerce Marketing team to drive sales and improve ROAS.

You will work with the Digital Marketing Lead to align ad spend with inventory and launches, briefs with creative teams, and stay

Qualifications

Bachelor's degree in marketing, business, economics, or a related field.
4+ years of experience managing paid media, with at least 3 years on Amazon Platforms (Vendor Central, Seller Central, Advertising, Brand Registry).
Experience with campaign reporting and performance metrics (ROAS, ACoS, CTR, CVR, CPC).
Strong analytical skills, with comfort working in large data sets and turning them into clear actions.
Hands-on experience with Amazon Ads, including campaign builds, bid management, and search term analysis.
Working knowledge of Seller Central and Vendor Central, including listing management and case submission.
Working knowledge of Excel or Google Sheets (pivot tables, lookups, charts).
Clear written and verbal communication, including presenting results to leadership.
Organized, detail-oriented, and able to manage several campaigns and deadlines at once.
Curious and test-driven, with a habit of learning new platforms quickly.
Amazon Ads certifications, preferred
Experience in the automotive aftermarket or another enthusiast-driven category, preferred

Responsibilities

Build, launch, and manage always-on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns on Amazon Ads.
Work with 3rd Parties including the Amazon Ads Team on Amazon DSP ads and strategy.
Run paid campaigns on Walmart Connect and eBay Promoted Listings.
Execute promotional campaigns tied to the eCommerce promo calendar (Prime Day, Black Friday/Cyber Monday).
Manage keyword research, bids, budgets, negative keywords, and placement strategy to hit ROAS and TACoS targets.
Launch and test new paid channels, starting with Reddit and TikTok, and assess scaling decisions.
Build weekly and monthly performance reports and dashboards; present insights to the Digital Marketing Lead.
Run A/B tests on creative, copy, audiences, and bidding strategies; document learnings.
Coordinate with eCommerce Director and Marketplace Manager to align ad spend with inventory and launches.
Partner with creative and content teams to brief and refresh ad assets per channel.
Keep campaigns aligned with organic social, Google, and Meta programs for a unified brand story.
Monitor competitor advertising activity and share findings with the team.
Update Amazon listing content and apply same updates to Walmart and eBay.
Submit and track tickets to resolve issues (Seller/Vendor Central, chargebacks, listings updates).
Report and follow up on brand protection issues (unauthorized sellers, counterfeit listings).
Maintain open-case logs and escalate unresolved issues when needed.
Stay current on platform changes, ad products, and best practices.