Ecommerce Manager

Straight Down; San Luis Obispo (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Straight Down, a premium golf apparel brand, seeks an Ecommerce Manager to own straightdown.com. You will oversee day-to-day site operations, merchandising, and performance reporting, ensuring a seamless customer journey from landing page to checkout.

The role requires hands-on execution, strong organization, and collaboration with growth and creative partners. On-site position in San Luis Obispo, CA, reporting to the COO.

Qualifications

• Hands-on operational role turning strategy into execution on the ecommerce site.
• Strong written communication and ability to write clean briefs and standards docs.
• Highly organized, detail-oriented operating style with calendar and handoff discipline.
• Familiarity with AI tools in professional context: know prompts, verification, and pushback.

Responsibilities

• Direct daily operations of straightdown.com as a sales tool: homepage, collection pages, and checkout path.
• Merchandise across collections: sequence, sold-out handling, badges, filters, cross-sell logic.
• Maintain a weekly site calendar tying launches, promotions, pages, and emails/SMS sends.
• Monitor site performance: uptime, speed, Core Web Vitals, checkout reliability, and vendor coordination.
• Ensure assets meet technical standards before going live; coordinate with developers.

Tools

Shopify Plus

GA4

Klaviyo

Job description

Please note that to be considered as a candidate for this role, you must live in California.

Ecommerce Manager

San Luis Obispo, CA | On-site

Straight Down is a premium golf apparel brand built for people who take their game (and their style) seriously. We're scaling our ecommerce business on Shopify Plus, and we're looking for an Ecommerce Manager to own the engine behind straightdown.com.

This is a hands‑on operating role. You'll be the person who turns strategy into execution: what's live on the site, how it performs, and whether every asset that touches a customer is ready to ship.

What you'll own

• Day-to-day direction of straightdown.com as a sales tool: homepage, collection pages, and the path from landing page to checkout
• Merchandising across every collection page: product sequence, sold-out handling, badges, filters, and cross-sell logic
• A weekly site calendar that ties together launches, promotions, campaign landing pages, and email/SMS sends
• Site performance: uptime, page speed, Core Web Vitals, checkout reliability, and the relationship with our development partner
• The technical standards every creative asset has to clear before it goes live
• Weekly and monthly reporting on conversion, AOV, email capture, and channel performance
• Coordination across Klaviyo flows, the promotional calendar, and our growth and creative partners

What you bring

• Strong working knowledge of Shopify Plus, including theme and app management
• Comfort with GA4, Klaviyo dashboards, and basic data analysis
• Working knowledge of ecommerce compliance and accessibility standards (WCAG 2.1 AA)
• A highly organized, detail-oriented operating style. You run calendars and partner handoffs without dropping the ball
• Strong written communication. You can write a clean brief and a usable standards doc
• Comfort working with AI tools in a professional context: you know what to prompt, what to verify, and what to push back on

This role currently reports to the COO, with the reporting line moving to a Marketing leader once that hire is in place.