Senior Ecommerce Manager

Jobtailor

Gardena (CA)

On-site

USD 120,000 - 180,000

Full time

14 days+

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Job summary

CALPAK in Gardena, CA is seeking an experienced Ecommerce leader to translate strategy into executable roadmaps and drive performance across all channels. You will mentor a growing team, optimize merchandising, and own end-to-end campaign execution.

The role requires 7+ years in ecommerce with DTC experience and 3+ years of people management. Expect collaboration with Marketing, Product, Planning, and Ops on launches and catalog efforts.

Qualifications

7+ years ecommerce experience, including significant responsibility for a DTC or consumer ecommerce business.
3+ years of people management experience leading ecommerce or digital teams.
Strong understanding of the ecommerce customer journey, including acquisition landing experiences, onsite merchandising, product discovery, conversion optimization, retention touchpoints, and customer behavior.
Experience using ecommerce and customer data to identify opportunities, evaluate performance, and translate insights into business recommendations.
Knowledge of ecommerce merchandising, search and browse experiences, conversion-rate optimization, experimentation, and digital customer experience best practices.
Hands-on experience with Shopify and GA4.
Experience working within Shopify Plus strongly preferred.
Experience leading cross-functional initiatives and managing complex projects from strategy through execution, launch, and performance evaluation.
Experience managing external agencies, technology partners, or ecommerce vendors against defined goals and deliverables.
Strong communication and stakeholder-management skills.
Familiarity with AI-assisted workflow automation for ecommerce operations strongly preferred.

Responsibilities

Translate long-term ecommerce strategy into prioritized roadmaps, execution plans, and team objectives.
Lead, mentor, and develop the Ecommerce team through clear expectations and coaching.
Own day-to-day ecommerce channel performance across revenue, CRO, AOV, onsite engagement, and campaign performance.
Establish weekly and monthly performance reviews and turn insights into actions.
Lead ecommerce merchandising, onsite optimization, search and browse strategy, and experimentation initiatives.
Oversee end-to-end ecommerce campaigns and promotions, including planning, execution, and post-campaign learnings.
Partner with Marketing, Creative, Product, Planning, and Operations on launches and catalog architecture.
Represent ecommerce priorities in UX/UI and web development initiatives; drive QA and launch readiness.
Manage ecommerce agencies and technology partners against timelines, performance, and investments.
Build cross-functional relationships across Creative, Marketing, Retention, Acquisition, and Digital Technology.
Leverage AI tools to improve processes and automation.

Skills

Ecommerce Strategy

Team Leadership

Data-Driven Decision Making

Cross-Functional PM

Customer Journey Analysis

Tools

Shopify

Shopify Plus

GA4

AI Tools

Job description

Translate long-term ecommerce strategy and business goals into prioritized annual and quarterly roadmaps, execution plans, and team objectives
Lead, mentor, and develop the Ecommerce team through clear expectations, delegated ownership, coaching, feedback, and professional growth support
Own day-to-day ecommerce channel performance across revenue, conversion rate, average order value, onsite engagement, campaign performance, and customer journey health
Establish weekly and monthly performance reviews and turn customer and business insights into recommendations and actions
Lead ecommerce merchandising, onsite optimization, search and browse strategy, and experimentation initiatives
Own end-to-end ecommerce campaign and promotional execution, including planning, coordination, onsite implementation, launch readiness, evaluation, and post-campaign learnings
Partner with Marketing, Creative, Product, Planning, and Operations on launches, assortment priorities, merchandising strategy, and catalog architecture
Set strategic direction for the SEO agency relationship and hold the program accountable to performance goals
Represent ecommerce priorities in UX/UI and web development initiatives, including business requirements, backlog prioritization, QA, launch readiness, and impact measurement
Manage ecommerce agencies and technology partners against deliverables, timelines, performance, and investments
Build cross-functional relationships across Creative, Marketing, Retention, Acquisition, Customer Experience, Product, Planning, Operations, and Digital Technology
Leverage AI tools to improve processes, documentation, automation, and AI-assisted workflows
Foster a culture of ownership, accountability, analytical thinking, collaboration, and continuous improvement

Requirements

7+ years of ecommerce experience, including significant responsibility for a DTC or consumer ecommerce business
3+ years of people management experience leading ecommerce or digital teams
Strong understanding of the ecommerce customer journey, including acquisition landing experiences, onsite merchandising, product discovery, conversion optimization, retention touchpoints, and customer behavior
Experience using ecommerce and customer data to identify opportunities, evaluate performance, and translate insights into business recommendations
Knowledge of ecommerce merchandising, search and browse experiences, conversion-rate optimization, experimentation, and digital customer experience best practices
Hands-on experience with Shopify and GA4
Experience working within Shopify Plus strongly preferred
Experience leading cross-functional initiatives and managing complex projects from strategy through execution, launch, and performance evaluation
Experience managing external agencies, technology partners, or ecommerce vendors against defined goals and deliverables
Strong communication and stakeholder-management skills
Familiarity with AI-assisted workflow automation for ecommerce operations strongly preferred
Must be able to commute to CALPAK’s office in Gardena, California
Must work on-site Monday through Friday during the first three months, followed by CALPAK’s hybrid work schedule

Core Competencies

Demonstrates extensive experience in ecommerce strategy execution, team leadership, and performance optimization. Proficient in managing cross-functional initiatives and leveraging data-driven insights to enhance customer experiences and drive business growth.

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