eCommerce Manager

University of Missouri System; Columbia Township (MO); On-site; USD 65,000 - 80,000; Full time

Job summary

University Stores seeks an eCommerce Manager to lead online sales for all stores, with emphasis on The Mizzou Store. You will grow e-commerce revenue by developing stores’ websites, improving the online experience, and using web analytics to turn traffic into sales.

You will direct an outside consulting group and work with the Retail Analyst to ensure site performance, accessibility, and SEO align with university branding.

Qualifications

• Bachelor's degree or equivalent; 5+ years in e-commerce/retail tech or related field.
• Experience driving online sales and managing web promotions.

Responsibilities

• Hold accountability for online sales, conversion, and average order value; set annual e-commerce goals.
• Develop and execute e-commerce sales strategy with online promotions and product launches.
• Identify new online opportunities: product lines, bundles, and group/department ordering.

Skills

Online retail growth

Web analytics

A/B testing

Conversion optimization

UI/UX design

Agency/partner management

Education

Bachelor's degree or equivalent

Tools

WCAG testing

SEO

E-commerce platform management

Job description

Hiring Department

University Stores

Job Description

The eCommerce Manager leads online sales for all stores, with anemphasis on The Mizzou Store. The position is accountable forgrowing e-commerce revenue by developing the stores’ websites,improving the online shopping experience, and using advanced webanalytics to turn site traffic into sales. The eCommerce Manager directs an outside consulting group thathandles the most technical development work, and works with theRetail Analyst, who administers the retail systems, including thee-commerce platform. The position partners with the buying team,the Associate Director of Technology Sales, and the marketingstrategist so online assortment and promotions support sales goals,and sets the standards for online order fulfillment.

Online Sales Growth 25%

Hold accountability for online sales, conversion, and average ordervalue for all stores; set annual e-commerce sales goals with theDirector and track results.
Develop and carry out an e-commerce sales strategy, includingonline promotions, product launches, and plans for peak periodssuch as semester start, graduation, holidays, and game days.
Identify new online sales opportunities, such as new product lines,bundles, and departmental and group ordering, and bringrecommendations to the Director.

Online Merchandising and Content 20%

Manage online product presentation, including product listings,descriptions, imagery, and featured collections, working with thebuying team and the Associate Director of Technology Sales.
Ensure online merchandising is strategically aligned with in-storemerchandising and the overall marketing strategy.
Work with the Senior Associate Director of Course Materials andBrand Management to present course materials and AutoAccessinformation clearly online, and to apply university brand standardsto the websites.
Coordinate online campaigns and email promotions with the marketingstrategist, in line with the Director’s overall marketingstrategy.

Online Order Standards and Customer Service 20%

Set online order and fulfillment standards, including orderaccuracy, shipping speed, and returns, which the ReceivingManager’s team meets for The Mizzou Store; provide fulfillmentguidance, procedures, and best practices to the other stores.
Monitor fulfillment performance with the Receiving Manager, andwork with the Associate Director of Operations on in-storepickup.
Resolve escalated online customer issues and use customer feedbackto improve the site.

Website Development and User Experience 15%

Plan and lead improvements to the stores’ websites that drivesales, including navigation, search, product pages, checkout, andmobile experience.
Direct user interface changes and page layouts that are visuallyappealing, easy to use, accessible, and consistent with universitybrand standards.
Work with the Retail Analyst and the consulting group to ensure allsites meet WCAG 2.1 Level AA accessibility standards.
Test changes through A/B and usability testing, and roll out whatimproves conversion.
Maintain the websites’ search engine optimization (SEO) so productsand course materials are easy to find.

Web Analytics and Performance Reporting 10%

Use advanced web analytics to understand customer behavior,including traffic sources, shopping paths, cart abandonment, andcampaign results.
Report e-commerce performance to the Director on a regularschedule, with explanations and action plans for variances.
Share insights with buyers, the Associate Director of TechnologySales, and the marketing strategist to guide assortment, pricing,and promotions.

Consultant and Partner Management 5%

Direct the outside consulting group’s website work: definerequirements, set priorities, review and accept completed work, andmonitor timelines and costs.
Work with the Retail Analyst on changes that affect the e-commerceplatform, system integrations, payments, and PCI compliance.
Recommend consulting and technology expenditures to the Directorfor approval.

Leadership and Staff Development 5%

Interview, hire, orient, train, and evaluate part-time or studente-commerce employees; set clear expectations, give ongoingfeedback, recognize good work, and take corrective action whenneeded; plan, assign, and review their work.
Cross-train staff and shift assignments to meet workloadpriorities.
Review and approve timesheets and leave requests, and followUniversity leave policies, FLSA, FMLA, and workers’ compensationrequirements, consulting with Human Resources as needed.
Promote a collaborative, professional work environment.

Shift

Normal scheduled hours are Monday through Friday 8:00 am to 5:00 pmwith occasional evenings and weekends

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education andexperience and at least 5 years of experience from which comparableknowledge and skills can be acquired is necessary

Preferred Qualifications

Experience growing online retail sales, ideally in a college oruniversity store.
Experience with web analytics tools, conversion optimization, andA/B testing.
User interface and user experience design experience.
Experience managing outside development or agency partners.

Anticipated Hiring Range

$65,000 - $80,000 commensurate with experience

Salary Range: $65,000-$80,000

Grade: GGS 011

University Title: Senior Business Services Consultant.

Internal applicants can determine their University title byaccessing the Talent Profile tile in myHR.

Sponsorship Information

Employment visa sponsorship is not available for thisposition.

Community Information

Columbia offers small-town friendliness with big city features anda high quality of life for people of all ages and interests.Founded on education and known as an ideal college town, itslocation also makes it an attractive spot for businesses andtravelers. Located on Interstate 70 and U.S. Highway 63, Columbiais right in the middle of the state and the nation. Just a couplehours’ drive from St. Louis and Kansas City, Columbia is BooneCounty’s largest population center offering big-city culture,activities, and resources with a low cost of living. Columbia ishome to a variety of restaurants and entertainment venues and hostsmore than a dozen festivals each year. If you want to grow yourcareer, continue your education, raise a family, and retire,Columbia is a good place to be!

Benefit Eligibility

This position is eligible for University benefits. As part of yourtotal compensation, the University offers a comprehensive benefitspackage, including medical, dental and vision plans, retirement,paid time off, short- and long-term disability, paid parentalleave, paid caregiver leave, and educational fee discounts for allfour UM System campuses. For additional information on Universitybenefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/departments-staff/human-resources/benefits-retirement

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Director ofAccessibility and ADA at 573-884-7278.

61528