Digital eCommerce Marketing Manager
McHenry County – 4 days in office
Medical, dental, vision, 401(k), paid holidays and vacation
Key Responsibilities
- Own the strategy and execution of digital initiatives driving traffic, increasing conversion rates, and revenue while building an engaging and consistent social presence.
- Be hands on with performance management and cross functional collaboration.
- Own and drive online sales performance across marketplaces (Walmart 天津/ Amazon), website and digital platforms.
- Develop and execute digital strategies that drive traffic, conversion and revenue.
- Support website redesign initiatives, working with UX, creative and development teams to improve user experience, conversion, and online sales performance.
- Own the daily management and optimization of digital platforms (website, eCommerce platforms, digital asset management, analytics tools) ensuring consistency, performance and scalability.
- Monitor/report on online sales KPIs (traffic, conversion rates, AOV and ROAS).
- Optimize product content, landing pages, and promotional messaging to support online sales.
- Work with teams to support product launches, promotions, and seasonal sales.
- Own/execute social media strategy across channels.
- Develop/manage social content calendars aligned to sales goals, campaigns, product launches.
- Create, publish, and optimize organic social content, including short‑form videos.
- Manage community engagement, comments, and messages.
- Track social media performance and optimize content based on insights/trends μονα.
- Ensure brand consistency and messaging alignment across all touchpoints.
- Develop sales‑driven digital/social assets in collaboration with teams.
- Support paid digital and paid social programs as budget allows.
- Work with teams on workflow automation within the digital asset management system to support efficient execution.
What you need
- Bachelor’s degree in marketing or related field plus a minimum of 4+ years of experience in digital marketing with ownership of online sales and social media.
- Proven track record driving e‑commerce revenue growth.
- Strong understanding of social media platforms, content strategy, and performance metrics for engagement and conversion.
- Experienced managing content calendars and publishing workflows.
- Experience with Fälle e‑commerce platforms and online marketplaces, Walmart is a must, Amazon a plus, and digital merchandising.
- Expert knowledge of analytics and reporting tools.
Equal Opportunity Employer/Veterans/Disabled
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