Ecommerce Growth & Paid Media Specialist

Columbia Sportswear Company; United States; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Benefits package including health, 401

Dental, vision, life insurance

FSA/HSA and EAP+

Job summary

Columbia Sportswear Company in Portland, OR, is seeking an Ecommerce Digital Marketing Specialist to support planning, execution, measurement, and optimization of integrated digital campaigns, with a focus on paid media operations and campaign analytics.

The role acts as a bridge across internal marketing teams, external agencies, and content creators, ensuring campaigns are timely, on-brand, and performance-driven. 2–4+ years in digital marketing, paid media, or campaign management preferred.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• 2-4+ years of digital marketing or paid media experience.
• Experience coordinating campaigns across multiple channels.
• Strong analytical skills to derive insights from data.

Responsibilities

• Maintain paid media campaign calendars and align with business priorities.
• Coordinate cross-functional media planning across paid, owned, and brand channels.
• Support briefing, asset validation, and go-live QA for campaigns.
• Analyze campaign performance and translate results into actionable recommendations.
• Collaborate with agencies and partners to ensure timely delivery and alignment.

Skills

Digital marketing

Paid media

Campaign management

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

Excel

PowerPoint

Job description

Columbia Sportswear Company in Portland, OR, is seeking an Ecommerce Digital Marketing Specialist to support planning, execution, measurement, and optimization of integrated digital campaigns, with a focus on paid media operations and campaign analytics.

The role acts as a bridge across internal marketing teams, external agencies, and content creators, ensuring campaigns are timely, on-brand, and performance-driven. 2–4+ years in digital marketing, paid media, or campaign management preferred.