Digital Commerce Enablement Leader

Columbia Sportswear Company; United States; Hybrid; USD 115,000 - 192,000; Full time

Benefits offered by this job

401k with company match

Medical/dental/vision insurance

EAP (wellness support)

Wellness programs

Employee discounts

Generous time off

Job summary

Columbia Sportswear Company is seeking an .com Enablement Manager to drive profitable online sales through comprehensive digital commerce and SEO strategies. You will optimize PDP content, manage the .com roadmap, and align with performance marketing to accelerate revenue growth.

Lead a cross-functional team, translate strategy into tangible goals, and partner with multiple departments to enhance the online shopping experience.

Qualifications

• Bachelor’s or Master’s degree; typically 8+ years of professional experience.
• Experience managing individual contributors or departments; leading teams.

Responsibilities

• Develop and execute digital commerce and SEO strategies to drive online sales growth.
• Manage the .com roadmap and optimize PDP content, holistic online experiences and conversions.
• Lead performance marketing initiatives and partner with cross-functional teams.
• Collaborate with Photo Studio and account marketing to ensure assets meet .com needs.

Skills

SEO

Digital commerce

Leadership

Cross-functional collaboration

PIM

Performance marketing

Education

Bachelor’s or Master’s degree

Job description

Columbia Sportswear Company is seeking an .com Enablement Manager to drive profitable online sales through comprehensive digital commerce and SEO strategies. You will optimize PDP content, manage the .com roadmap, and align with performance marketing to accelerate revenue growth.

Lead a cross-functional team, translate strategy into tangible goals, and partner with multiple departments to enhance the online shopping experience.