Wholesale.com Enablement Manager

Columbia Sportswear Company; United States; Hybrid; USD 115,000 - 192,000; Full time

Benefits offered by this job

401k with company match

Medical/dental/vision insurance

EAP (wellness support)

Wellness programs

Employee discounts

Generous time off

Job summary

Columbia Sportswear Company is seeking an .com Enablement Manager to drive profitable online sales through comprehensive digital commerce and SEO strategies. You will optimize PDP content, manage the .com roadmap, and align with performance marketing to accelerate revenue growth.

Lead a cross-functional team, translate strategy into tangible goals, and partner with multiple departments to enhance the online shopping experience.

Qualifications

• Bachelor’s or Master’s degree; typically 8+ years of professional experience.
• Experience managing individual contributors or departments; leading teams.

Responsibilities

• Develop and execute digital commerce and SEO strategies to drive online sales growth.
• Manage the .com roadmap and optimize PDP content, holistic online experiences and conversions.
• Lead performance marketing initiatives and partner with cross-functional teams.
• Collaborate with Photo Studio and account marketing to ensure assets meet .com needs.

Skills

SEO

Digital commerce

Leadership

Cross-functional collaboration

PIM

Performance marketing

Education

Bachelor’s or Master’s degree

Job description

ABOUT THE POSITION

The .com Enablement Manager is responsible for developing and executing comprehensive digital commerce and SEO strategies that drive profitable online sales growth across customer platforms. This role optimizes and scales SEO and .com performance initiatives while creating and executing the digital commerce roadmap. Working cross-functionally, the manager develops and implements data-driven strategies that strengthen strategic customer partnerships, enhance the online shopping experience, and accelerate revenue growth. The position is responsible for advancing SEO capabilities, optimizing organic search performance, driving performance marketing execution, managing critical digital points of purchase, and delivering innovative digital solutions.

HOW YOU’LL MAKE A DIFFERENCE

Develop and maintain the digital roadmap for .com, ensuring alignment with business objectives and growth priorities. Identify and execute opportunities that deliver profitable sales growth through digital channels and e-commerce initiatives. Leverage PIM solutions to align .com content. Oversee the planning and execution of customer performance marketing, optimize to drive consumer acquisition, engagement and revenue. Actively share results and strategy insights with the broader organization to elevate the team's digital capabilities. Identify, recommend and implement innovative technologies, processes and solutions that enhance online selling capabilities and support continued growth and innovation in digital commerce. Optimize the online shopping experience by managing critical point of purchase content, merchandising and digital experiences to improve conversion and customer satisfaction. Own the adaptation of brand content at PDP ensuring maximization of all available consumer connection points. Partners with Photo Studio team and collaborates with account marketing to audit needs and enable a full suite of assets that serve the needs of the .com customer. Includes imagery, SMU imagery, video, lifestyles, etc. Establish relationships with key partners to ensure we maximize our knowledge and establish continuity in our messaging. (size charts, review syndication, etc.) Collaborates with cross-functional leaders to ensure .com needs are included in the overall roadmap and brings stakeholders together to ensure seamless execution at the account level.

YOU ARE

Knowledgeable about translating strategy into functional and team goals. A strong leader, able to drive team engagement and promote an inclusive work environment. Self-motivated with the ability to multi-task and work both independently and collaborate with various types of teams.

YOU HAVE

Bachelor’s or Master’s degree or applicable years of experience or certification. Typically required 8+ years of professional experience and strong competency with the application tools, systems and process to accomplish the job. Experience managing individual contributors and a department or acting as a lead. Manages a team with more than 2 full-time direct reports, typically professional level roles and may include support level roles and temporary/contract employees. Strong interpersonal, communication and presentation skills #LI-JC1 #hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf.

Salary Range: $114,510 - $191,530 *Pay decisions are determined by multiple factors, including what the market is paying, a candidate’s capabilities and skills, years of experience, and internal equity.

Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.

• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• EAP + which is free and confidential 24/7/365 counseling services.
• Extensive wellness benefits, employee discounts and a generous time off program available.

Columbia is different. As a global apparel and footwear company with over 80 years of being ourselves and not apologizing for it, we’ve seen a lot and done a lot. But our motto remains: “It’s perfect. now make it better.” Learn more about how you can help us shape the next 80 years here.