Ecommerce Experience & Optimization Analyst

Skechers U.S.A., Inc.; Manhattan Beach, Northern (CA, KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Skechers U.S.A., Inc. is seeking an Analyst, Ecommerce Experience to turn data into insights that enhance conversion and customer engagement across Skechers.com and the mobile app.

You will partner with Product, UX/UI, Loyalty, CRM, Marketing, Media, and Merchandising to monitor performance and support experimentation efforts. This role suits someone who is analytical, curious, collaborative, and eager to learn about consumer behavior, digital commerce, and AI-powered shopping experiences.

Qualifications

• Bachelor's degree in business, analytics, statistics, economics or related field.
• 2–4 years of experience in digital analytics, e-commerce, CRO, or related fields.
• Experience with GA4 and digital analytics platforms.

Responsibilities

• Monitor customer funnel performance across Skechers.com and the mobile app.
• Identify trends and opportunities to improve conversion and engagement.
• Support analysis of product performance, promotions, pricing, and customer behavior.
• Track and report on key site performance KPIs and business impacts.
• Support A/B testing and experimentation initiatives.

Skills

GA4 experience

A/B testing

Digital analytics

Communication

Organization

Education

Bachelor's degree in business, analytics, statistics, economics

Tools

GA4

FullStory

Quantum Metric

Job description

Skechers U.S.A., Inc. is seeking an Analyst, Ecommerce Experience to turn data into insights that enhance conversion and customer engagement across Skechers.com and the mobile app.

You will partner with Product, UX/UI, Loyalty, CRM, Marketing, Media, and Merchandising to monitor performance and support experimentation efforts. This role suits someone who is analytical, curious, collaborative, and eager to learn about consumer behavior, digital commerce, and AI-powered shopping experiences.