Analyst, Ecommerce Experience

K57 Skechers USA, Inc.; Rancho Santa Margarita (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

Skechers is seeking an Analyst, Ecommerce Experience to turn data into actionable insights across Skechers.com and the mobile app. You will monitor conversion, analyze customer journeys, and support experimentation to drive growth and engagement.

Collaborating with Product, UX/UI, Loyalty, CRM, Marketing, and Merchandising, you’ll translate analytics into recommendations and help optimize online shopping experiences using GA4, FullStory, and testing practices.

Qualifications

• Bachelor’s degree in business, analytics, statistics, economics, or related field.
• 2–4 years of experience in digital analytics, e-commerce, CRO, or related fields.
• Experience with GA4 and digital analytics platforms.

Responsibilities

• Monitor customer funnel performance across Skechers.com and the mobile app.
• Identify trends, friction points, and opportunities to improve conversion and customer engagement.
• Support analysis of product performance, promotions, pricing, and customer behavior.
• Track and report on key site performance KPIs and business impacts.
• Support A/B testing and experimentation initiatives focused on improving conversion and customer experience.
• Help develop test hypotheses, success metrics, and reporting.
• Partner with Product and UX teams to identify customer pain points and testing opportunities.
• Document test learnings and support ongoing optimization efforts.
• Analyze customer behavior using GA4, Quantum Metric, FullStory, or similar platforms.

Skills

GA4

Digital analytics platforms

A/B testing basics

Analytical thinking

Communication skills

Organizational skills

AI-powered shopping interest

Education

Bachelor's degree in business/analytics/statistics

Tools

GA4

FullStory

Quantum Metric

Job description

WHO WE ARE: Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.

ABOUT THE ROLE:

The Analyst, Ecommerce Experience helps improve the customer experience and business performance across Skechers.com and the mobile app by turning data into actionable insights. This role supports conversion optimization, customer journey analysis, and testing initiatives that drive growth, profitability, and customer engagement. Working within the Digital Growth Analytics team, this individual partners with teams across Product, UX/UI, Loyalty, CRM, Marketing, Media, and Merchandising to monitor site performance, support experimentation efforts, and identify opportunities to improve the online shopping experience. This role is ideal for someone who is analytical, curious, collaborative, and interested in consumer behavior, digital commerce, and emerging AI-driven shopping experiences. Familiarity with analytics tools and experimentation platforms is important, along with strong communication skills and a willingness to learn.

WHAT YOU’LL DO:

E-Commerce & Digital Performance

• Monitor customer funnel performance across Skechers.com and the mobile app.
• Identify trends, friction points, and opportunities to improve conversion and customer engagement.
• Support analysis of product performance, promotions, pricing, and customer behavior.
• Track and report on key site performance KPIs and business impacts.

Experimentation & Testing Support

• Support A/B testing and experimentation initiatives focused on improving conversion and customer experience.
• Help develop test hypotheses, success metrics, and reporting.
• Partner with Product and UX teams to identify customer pain points and testing opportunities.
• Document test learnings and support ongoing optimization efforts.

Behavioral & Customer Analytics

• Analyze customer behavior using tools such as GA4, Quantum Metric, FullStory, or similar platforms.
• Identify user experience friction points and engagement trends.
• Assist with post-test analysis and recommendations.

Reporting & Cross-Functional Support

• Help prepare weekly and monthly business performance updates.
• Present insights and recommendations clearly to cross-functional teams.
• Support a data-driven decision-making culture across the organization.

WHAT YOU’LL BRING:

Experience with GA4 and digital analytics platforms. Basic understanding of A/B testing and experimentation principles. Strong analytical, communication, and organizational skills. Interest in AI-powered shopping, search, and personalization is a plus.

REQUIREMENTS:

• Bachelor’s degree in business, analytics, statistics, economics, or related field.
• 2–4 years of experience in digital analytics, e-commerce, CRO, or related fields.
• The pay range for this role is $85,000-$120,000/yr USD.

About Skechers Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other protected characteristic established by local, state or federal law. Reasonable Accommodation Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [e-mail]. To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

Join our team of innovators, creators, and designers. Skechers, the global leader in comfort technologies, brings together employees from around the globe to deliver stylish products for people of all ages. Our employees are passionate about more than just the products we design, employees – we value community involvement and give back to local communities through a variety of initiatives including Skechers Foundation and Bobs for Dogs. Learn more about who Skechers supports local communities around the world. Stay up to date on our brand, job openings, community involvement, and more via LinkedIn. Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations. From footwear to apparel and accessories, Skechers has a product for you and your family. Learn more about our many product offerings here.