Ecommerce Digital Product Manager — UX, SEO & Growth

Pressed Floral; Orem (UT); On-site; USD 90,000 - 120,000; Full time

Job summary

Pressed Floral is seeking a Digital Product Manager to own the day-to-day strategy, performance, and continuous improvement of our ecommerce website and internal applications. You will shape the digital roadmap, balance user needs with business goals, and lead initiatives from discovery through measurement.

You will collaborate with Marketing, Client Care, Operations, and Development to optimize UX, SEO, analytics, and AI-powered features.

Qualifications

• Experience in UX/UI, digital product design or ecommerce.
• Ability to own projects from discovery to delivery with data-driven decisions.
• Proficiency with design and prototyping tools (Figma or similar).
• Experience using analytics and testing to inform decisions.
• Strong cross-functional collaboration and communication skills.
• Comfortable working with AI tools to improve workflows.

Responsibilities

• Own day-to-day strategy, performance, and improvements of the ecommerce site and internal apps.
• Develop and maintain a prioritized digital roadmap based on goals, analytics, and feedback.
• Identify friction points, opportunities, and areas for improvement beyond requested changes.
• Translate goals into digital priorities and actionable projects.
• Lead initiatives from problem identification through design, implementation, testing, and iteration.
• Communicate priorities and results to leadership and stakeholders.
• Own UX/UI across the ecommerce experience from discovery to purchase.
• Monitor GA4, Shopify Analytics, GSC, heatmaps, and testing platforms to drive optimizations.

Skills

UX design

Product ownership

Analytics

Figma

AB Testing

SEO basics

Collaboration

Communication

Tools

GA4

Shopify Analytics

Heatmaps

AB Testing Platforms

Job description

Pressed Floral is seeking a Digital Product Manager to own the day-to-day strategy, performance, and continuous improvement of our ecommerce website and internal applications. You will shape the digital roadmap, balance user needs with business goals, and lead initiatives from discovery through measurement.

You will collaborate with Marketing, Client Care, Operations, and Development to optimize UX, SEO, analytics, and AI-powered features.